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25 marketing jobs

U.S. Bank logo
2 months ago

Go-To-Market Strategy Manager - Credit Card

U.S. Bank

Minneapolis, MN (Hybrid)Full time$133K/yr – $157K/yr
Zip logo
3 months ago

GTM Strategy & Operations Manager - BDR

Zip

San Francisco, CA (Remote)Full time$170K/yr – $200K/yr
Equinix logo
3 months ago

GTM Strategy & Execution Senior Manager

Equinix

Dallas, TX (On-site)Full time$136K/yr – $204K/yr
Argano logo
4 months ago

Senior Business Analyst - GTM Operations

Argano

USA (Hybrid)Full time$75K/yr – $90K/yr
Alteryx logo
4 months ago

Senior GTM Strategy Lead – AI & Strategic initiatives

Alteryx

USA (Remote)Full time$160K/yr – $184K/yr
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25 jobs
U.S. Bank logo

Go-To-Market Strategy Manager - Credit Card

U.S. Bank

Minneapolis, MN (Hybrid)

$133K/yr - $157K/yrIn-houseFull-timeMid level10+ years exp.
2 months ago
Zip logo

GTM Strategy & Operations Manager - BDR

Zip

San Francisco, CA (Remote)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
3 months ago
Equinix logo

GTM Strategy & Execution Senior Manager

Equinix

Dallas, TX (On-site)

$136K/yr - $204K/yrIn-houseFull-timeSenior level10+ years exp.
3 months ago
Argano logo

Senior Business Analyst - GTM Operations

Argano

USA (Hybrid)

$75K/yr - $90K/yrIn-houseFull-timeSenior level5+ years exp.
4 months ago
Alteryx logo

Senior GTM Strategy Lead – AI & Strategic initiatives

Alteryx

USA (Remote)

$160K/yr - $184K/yrIn-houseFull-timeSenior level8+ years exp.
4 months ago
Previous12
U.S. Bank logo
U.S. Bank

Go-To-Market Strategy Manager - Credit Card

Minneapolis, MN (Hybrid)

$133K/yr – $157K/yrMid Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns the credit card marketing agenda for a large bank unit, owning multi‑channel activation, ROI tracking, team leadership, and cross‑functional launches with product, sales, and tech partners.

  • Owns multi‑channel go‑to‑market programs, driving client engagement and new account growth.
  • Establishes KPIs to measure marketing ROI and uses insights to optimize strategy and execution.
  • Leads a marketing team focused on engagement, activation, retention, and acquisition across the credit card business.

Job Description

Responsibilities

  • Leads the go‑to‑market strategy for the Elan Financial Services Credit Card business, delivering customer‑centric, multi‑channel marketing programs that drive client engagement, customer growth, and new account acquisition.
  • Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution.
  • Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing.
  • Applies segment‑specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners

Requirements

  • Bachelor's degree, or equivalent work experience
  • 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

  • Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
  • Strong organizational, interpersonal and team building skills
  • Excellent verbal, written and presentation skills
  • Agility in thinking and delivery, along with proven ability to take direction in support of company goals
  • Strong decision-making and problem-solving skills
  • Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
  • Proficient computer navigation skills using a variety of software packages
  • MBA or equivalent markers of high achievement are a plus

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank logo

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
81K employees (1,757 in marketing)
www.usbank.com/index.html
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.8K

Marketing Team

Marketing Team Size
1,168 (1% of company)
Median Career Experience
21 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
15

People

HR / Recruitment

Aaron Klein
Aaron Klein
Vice President | Head of Experiential Marketing and Talent Partnerships
At the company for 8 years 2 months

Marketing Leadership

Ellen Wander
Ellen Wander
Administrative Assistant to Chief Marketing Officer
At the company for 2 years 9 months
Michael Lacorazza
Michael Lacorazza
Chief Marketing Officer
At the company for 2 years 11 months
Anthony Merola
Anthony Merola
Executive Vice President - Head of Bank Brand and Small Business
At the company for 10 months
Mallory Sandberg
Assistant Vice President, Marketing Manager
At the company for 11 months

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

Recent News

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