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45 marketing jobs

Peepers by PeeperSpecs logo
6 months ago

Paid Media Growth Strategist

Peepers by PeeperSpecs

Michigan City, IN (Remote)Internship
Tech Ladies® logo
6 months ago

Senior Growth Strategist, Apps

Tech Ladies®

Los Angeles, CA (On-site)Full time$133K/yr – $183K/yr
MyAleph logo
6 months ago

Brand & Growth Strategist

MyAleph

Culver City, CA (On-site)Full time
Truvine Homecare Services, Inc. logo
6 months ago

Community Engagement & Growth Strategist

Truvine Homecare Services, Inc.

Ardmore, PA (Hybrid)Full time$30/hr – $35/hr
NoGood logo
6 months ago

Growth Strategist (AEO)

NoGood

USA (Hybrid)Full time$90K/yr – $110K/yr
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Find marketing roles you could actually win

45 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
45 jobs
Peepers by PeeperSpecs logo

Paid Media Growth Strategist

Peepers by PeeperSpecs

Michigan City, IN (Remote)

In-houseInternshipMid level
6 months ago
Tech Ladies® logo

Senior Growth Strategist, Apps

Tech Ladies®

Los Angeles, CA (On-site)

$133K/yr - $183K/yrIn-houseFull-timeSenior level5+ years exp.
6 months ago
MyAleph logo

Brand & Growth Strategist

MyAleph

Culver City, CA (On-site)

In-houseFull-timeMid level2+ years exp.
6 months ago
Truvine Homecare Services, Inc. logo

Community Engagement & Growth Strategist

Truvine Homecare Services, Inc.

Ardmore, PA (Hybrid)

$30/hr - $35/hrIn-houseFull-timeMid level
6 months ago
NoGood logo

Growth Strategist (AEO)

NoGood

USA (Hybrid)

$90K/yr - $110K/yrAgencyFull-timeSenior level5+ years exp.
6 months ago
Previous123
Peepers by PeeperSpecs logo
Peepers by PeeperSpecs

Paid Media Growth Strategist

Michigan City, IN (Remote)

Salary Not AvailableMid LevelInternship

Posted 6 months ago

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Job Summary

Lead data-driven paid media strategy and budget execution, tying forecasted P&L to daily ad buying and creative decisioning.

  • Own a live P&L–level forecast and marketing calendar linked to contribution margin targets.
  • Must-have: Deep Meta/Google ad experience with Advantage+ and Performance Max and incrementality testing.
  • Standout: Seeks AI-driven pacing, testing, and creative iteration to optimize performance.

Job Description

Responsibilities

  • Build and maintain a living P&Llevel forecast and marketing calendar that ties channel budgets to contribution margin targets, not just ROAS.
  • Define daily and weekly spend pacing across Meta and Google. Use incrementality testing (geolift, holdout studies) to validate that spend is genuinely driving growth, not just taking credit for it.
  • Allocate budget dynamically across channels, campaigns, and audiences based on marginal return, not lastclick attribution.
  • Architect campaign structures optimized for platform AI: Advantage+ Shopping campaigns on Meta, Performance Max on Google. Understand when to consolidate and when to segment.
  • Set and manage bid caps, cost controls, and budget rules that keep the algorithms working toward your financial targets, not theirs.
  • Use AIpowered analytics tools (e.g., Motion, Triple Whale, Northbeam, or similar) to monitor performance relative to forecast, identify creative fatigue, and coursecorrect daily pacing.
  • Design and execute structured testing frameworks: creative tests, audience tests, landing page tests—with proper holdouts and statistical rigor.
  • You won’t be behind the camera, but you’ll be the strategic brain directing what gets made. Build a creative demand plan that specifies exactly how many assets (static, video, UGC, specific hook styles) are needed to sustain spend at target levels.
  • Translate performance data into actionable creative briefs. Look at a dashboard and articulate precisely which hooks, angles, product features, and formats need to be produced next.
  • Use generative AI tools to accelerate creative ideation, script iteration, and ad copy testing—then partner with internal production and external creators to bring it to life.
  • Build a repeatable creative testing and iteration process that treats creative as a measurable, optimizable input rather than a guessing game.
  • Act as the central nervous system connecting our financial model, ad platforms, Shopify data, and customer analytics into a unified view.
  • Monitor cohortspecific LTV, new vs. returning customer acquisition costs, and retention metrics. Adjust strategy in real time based on what the data says, not what the platform reports.
  • Evaluate and implement emerging AI tools—whether for attribution, creative analysis, audience modeling, or reporting automation—and integrate them into your daily workflow.

Requirements

  • Financially Fluent: You understand that revenue is vanity and contribution margin is sanity. You’re comfortable living in the P&L and connecting highlevel financial goals to granular daily media buying decisions.
  • An AIEra Media Buyer: You have deep experience with Meta and Google ad architecture, and you know how to leverage Advantage+, Performance Max, and automated bidding strategies to let the platforms do the heavy lifting. You stay current with platform changes and aren’t afraid to experiment with new tools.
  • Experimentally Rigorous: You default to structured testing over intuition. You know the difference between correlation and incrementality, and you design experiments (holdout tests, geolifts, creative A/B frameworks) to prove what’s actually working.
  • A Creative Strategist Driven by Data: You can look at performance data and translate it into specific, actionable creative direction. You bridge the gap between quantitative analysis and qualitative creative briefs.
  • SystemsMinded: You build processes and integrations. You can connect Shopify, Meta, Google, and financial models into a single source of truth. You’d rather build a system once than repeat a manual task weekly.
  • An AI Tool Adopter: You use generative AI in your daily workflow—for ad copy iteration, performance analysis, reporting synthesis, creative ideation. You evaluate new tools with a bias toward action, not skepticism.
  • Highly Autonomous: You take direction from the VP of Marketing and run with it. You don’t wait to be told what to do—you see the gaps in the data and build solutions to fill them.
  • Familiar with a range of strategic and creative deliverables, from branding to print, websites, and fully integrated campaigns.
  • Enthusiasm and attention to detail.

Preferred

  • Experience with eyewear, accessories, DTC, or catalogdriven ecommerce brands.
  • Familiarity with marketing mix modeling (MMM) or thirdparty incrementality platforms (Measured, Northbeam, Lifetimely, or similar).
  • Experience managing creative production workflows with UGC creators and inhouse teams.
  • Background working with both acquisition and retention marketing in a unified growth framework.
    Peepers by PeeperSpecs logo

    Peepers by PeeperSpecs

    Peepers is a 4th generation family run company that is continuously reinventing the spectacle, and we have fun doing it!Our company began with a quest to find upbeat eyewear, and that light-hearted spirit is embedded in everything we do. From our unique designs to a caring customer experience, our family’s legacy is dedicated to the pursuit of fashion as its most fun.Brand Mission: To inspire the journey of self-expressionVision: We will tirelessly discover what's out there (trends, innovation, service, design) and offer it to our customers with incomparable value

    Founded in 1908
    Michigan City, Indiana, USA
    64 employees (5 in marketing)
    www.peepers.com

    Marketing Team

    Marketing Team Size
    4 (6% of company)

    Traffic Signals

    Monthly Visitors
    256K
    Monthly Google Ads Budget
    $25.5K
    Traffic Source Mix
    Search
    27.6%
    Direct
    61.1%
    Referral
    5.6%
    Social
    4.1%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~64

    Recent News

    Peepers by PeeperSpecs Women's Capri Reading Sunglasses Cat-Eye
    Oct 8, 2025 • The San Joaquin Valley Sun
    Peepers by PeeperSpecs Boho Round Sunglasses, Polarized, No Correction
    Oct 7, 2025 • The San Joaquin Valley Sun
    Vegas Marketgoers Choose 8 Market Snapshot Winners for Summer Edition
    Jul 28, 2025 • Gifts & Decorative Accessories
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    Jul 28, 2025 • Designers Today
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    Jul 8, 2025 • Oprah Daily
    Peepers by PeeperSpecs Announces Nationwide Partnership with Barnes & Noble
    Oct 25, 2024

    Links

    www.peepers.comLinkedInX (Twitter)Crunchbase