Responsibilities

• - Manage and optimise multi-channel performance marketing – running and improving activity across Google Ads, Meta, YouTube, TikTok, LinkedIn and Reddit.
• - Drive commercial performance against revenue, LTV:CAC, conversion and product-mix targets, using data and customer value to inform budget allocation and optimisation.
• - Help develop our use of AI and automation – identifying opportunities to improve campaign management, reporting, data analysis and audience targeting through automation and AI.
• - Contribute to creative strategy across UGC, short-form video and structured creative testing, using performance data to understand what resonates with different audiences.
• - Optimise the customer journey through CRO, structured experimentation and proposition testing, working with relevant teams to identify opportunities to improve conversion.
• - Support our approach to measurement and attribution , using platform data alongside approaches such as incrementality testing and other measurement techniques to understand performance.
• - Navigate sensitive-category advertising while maintaining strong signal quality through effective tracking, Consent Mode v2 and first-party data.
• - Collaborate cross-functionally with Product, Brand, Sales, Data and CX to improve lead quality, share customer insights and connect marketing activity to commercial outcomes.

Requirements

• You have strong, recent, hands-on experience running and optimising paid media , particularly Google Ads, Meta and YouTube, with experience across other paid channels.
• You have a proven track record of improving performance and delivering against commercial targets , such as CPA, CAC, ROAS, revenue, conversion or LTV:CAC.
• You are comfortable managing budgets and making day-to-day decisions around campaign structure, bidding, targeting, creative and budget allocation .
• You have a strong interest in AI and automation , and are keen to explore how these can improve performance marketing, reporting and data analysis.
• You're proficient with data – GA4, Meta Ads Manager, Search Console, BI tools and A/B testing frameworks are part of your toolkit.
• You have an understanding of modern measurement and tracking, including first-party data, conversion tracking and privacy-led measurement .
• You are a clear communicator who can translate performance data into clear, actionable insights for both technical and non-technical stakeholders.
• You are highly organised, comfortable managing multiple projects at pace, and enjoy working in a fast-moving scale-up environment.
• You are aligned with our mission and values.

Preferred

• Experience with HubSpot or another CRM platform would be beneficial.

Benefits

• Private Health Insurance
• Group Life Assurance
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Hybrid working: 2 days per week in the office and 3 days from home
• Enhanced family leave
• Electric Vehicle Scheme
• Share Incentive Plan
• Cycle to Work Scheme