Responsibilities

• Integrated Campaign Execution: Partner with digital media team and external agency partners to design and execute multi-channel demand generation programs across a variety of platforms, e.g LinkedIn Social, Content Syndication and Programmatic DSPs, alongside outbound email and events.
• AI-Driven Content Workflows: Implement AI-driven content production workflows—utilizing LLMs (Gemini, ChatGPT, Claude, etc.)—to scale high-quality demand gen assets, personalized email sequences, and dynamic ad copy while maintaining brand voice.
• Full-Funnel Optimization: Manage the full performance marketing funnel, from top-of-funnel awareness (Display/Video) to bottom-of-funnel conversion, with a rigorous focus on lead quality and pipeline acceleration.
• Advanced Measurement & Analytics: Partner with Marketing operations to understand and action the measurement framework for the Experience campaign, utilizing Multi-Touch Attribution (MTA), testing, and engagement patterns to provide clear insights and actionable recommendations for optimization.
• Workflow & Automation: Partner with Marketing Operations to lead the technical execution workflow within marketing automation platforms (Eloqua/Salesforce) and manage A/B testing strategies for landing pages and email performance.
• Cross-Functional Collaboration: Partner with Product Marketing, Solution Sales Specialists, Business Development and subject matter experts to develop messaging and align content with search intent and technical SEO strategies to build topical authority.
• Strategic Planning: Contribute to quarterly marketing planning with data-backed recommendations on budget allocation and channel diversification based on performance trends.

Requirements

• Solid experience in B2B or B2C marketing, with strong expertise in demand generation, digital marketing, and integrated campaign strategy.
• Paid Media Mastery: Proven experience managing high-budget B2B campaigns across SEM (Google/Bing), Paid Social (LinkedIn/Meta), content syndication and Programmatic platforms.
• Content & AI Innovation: Proficiency in prompt engineering and AI-assisted content tools (Gemini, Claude), testing and pilots to accelerate asset development and content refreshes.
• Advanced Analytics: Hands-on experience with data visualization tools (Tableau, Google Analytics 4) and a deep understanding of campaign attribution models and media mix modeling (MMM).
• MarTech Stack: Expert-level knowledge of CRM and automation tools (Salesforce, Eloqua, Outreach) and technical SEO/web analytics.
• Growth Mindset: A tactical, hands-on executor who understands digital marketing, lead routing, and database segmentation.
• B2B Expertise: Deep understanding of the B2B Enterprise SaaS buyer journey and the ability to influence complex, matrixed teams.

Benefits

• benefits, including medical, dental, family leave, life and disability insurance, a generous pension, and 25+ paid holidays per year.