Growth Marketing Manager (Outbound)

London, UK (Hybrid)

£40K/yr – £43K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own outbound demand engine with a data driven, multi channel approach that fuels the sales pipeline.

  • Growth Infrastructure: Build enriched Clay lists and trigger workflows for targeted cold outreach.
  • Execution & Copy: Design campaigns in Lemlist and craft sharp emails and LinkedIn messages.
  • Optimization & Alignment: Track open, reply, and SQL metrics with sales to sharpen targeting and messaging.

Job Description

Responsibilities
  • Build and maintain enriched prospect lists inside Clay, including custom data points and buying intent-triggered workflows
  • Design and execute cold outreach campaigns in Lemlist - from copy to send schedule to reporting
  • Write sharp, personalised outreach copy across email and LinkedIn that cuts through the noise
  • Own campaign performance - open rates, reply rates, booked meetings - and iterate accordingly
  • Work with sales to sharpen targeting, messaging and sequencing over time
  • Training and upskilling the sales team on the effective cold outreach process
  • Collaborating with sales and brand marketing teams to ensure consistency of approach and that outbound messaging is in alignment with the broader content calendar
Requirements
  • 2-5 years of experience running outbound marketing or demand generation campaigns, ideally in a B2B SaaS or fast-paced agency environment
  • Proven track record of building and launching multi-channel campaigns from scratch
  • Experience working closely with sales teams to drive pipeline and hit SQL targets
  • Hands-on experience using Clay and Lemlist or SmartLead
  • Proficient with HubSpot CRM, including managing workflows, clean data and performance reports
  • Brilliant copywriting skills with a knack for writing cold emails that get replies
  • Data-driven mindset, using open, reply and meeting metrics to quickly improve campaigns
Preferred
    Benefits
    • Hybrid working with flexible start times
    • 29 days paid holiday (including bank hols) plus a festive half day at the end ot the year
    • Work from anywhere for up to two weeks per year
    • Pension, life insurance, cashback private health plan and cycle scheme
    • Access to physical and mental wellbeing support, including two ‘Mental Wealth' days each year and access to 24/7 GP support
    • Personalised career development plan and ongoing training
    • Interest-free Life Unlock Loan for life’s bigger moments
    • Dependant leave for those times when your family needs you most
    • Summer Fridays, seasonal perks and regular socials to keep things fun
    • Buddy system to support you as you settle in
    • Long service awards to celebrate your milestones with us
    • A friendly and welcoming team (pooches included)
    Canvas8 logo

    Canvas8

    We are Canvas8, a global strategic insights practice operating out of London, LA, New York, Singapore and Manila. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung.Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work.Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour.Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.

    Founded in 2008
    London, England, GBR
    217 employees (66 in marketing)

    Traffic Signals

    Monthly Visitors
    23.2K
    Traffic Source Mix
    Search
    34.4%
    Direct
    52.3%
    Referral
    6.7%
    Social
    5.1%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~217

    Marketing Team

    Marketing Team Size
    56 (26% of company)
    Marketing Roles Posted (Last 30 Days)
    1