Growth Marketing Manager - EMEA at insightsoftware | London, UK | £38K/yr – £47K/yr

insightsoftware

Growth Marketing Manager - EMEA

London, UK (Hybrid)

£38K/yr – £47K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own multi-channel demand generation and lifecycle programs focused on pipeline and customer value.

Define and execute cross-channel campaigns spanning email, content, webinars, digital, social, and events.
Lead lifecycle programs to boost activation, product adoption, and lifetime value.
Coordinate with sales, product marketing, and digital teams to optimize lead flow and measurement.

Job Description

Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth
Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI
Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
Continuously identify opportunities for campaign optimization and iterate based on data-driven insights
Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization
Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies
Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths

Bachelor's degree, preferably in Marketing or Business
Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software
Excellent writing, editing, presentation, and communication skills
Experience using web analytics and BI tools to build and maintain performance reporting.
Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution.
Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
Full-funnel marketing experience managing customer lifecycle from awareness through expansion
Excellent project management skills and ability to lead multiple projects in their entirety
Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus
Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives

Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage
Experience marketing embedded analytics, business intelligence, data connectivity, or related enterprise data solutions
Understanding of ISV ecosystems, regulated industries, and enterprise data governance requirements

insightsoftware

insightsoftware is a global provider of Connected Solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Founded in 2002

Raleigh, North Carolina, USA

2.3K employees (119 in marketing)

insightsoftware.com