Growth Marketing Manager at | London, UK | £45K/yr – £55K/yr

Growth Marketing Manager

London, UK (Hybrid)

£45K/yr – £55K/yrMid Level3+ years expPermanent

Posted 8 hrs ago

Job Summary

Own the paid acquisition strategy and agency management, leading cross-channel campaigns (Meta, LinkedIn, Reddit, and Search) while building affiliate partnerships, co-branded growth, and GEO-driven content initiatives.

Manage external agencies to hit CPA and unit-economics targets
Build and manage affiliate relationships and co-branded campaigns
Collaborate with product and SEO/GEO teams to drive organic and paid growth

Job Description

Responsibilities

Paid Acquisition Strategy & Agency Management
Direct, strategy-lead, and oversee media campaigns across demand and social channels (Meta, LinkedIn, Reddit and Search).
Act as the primary internal bridge to external performance marketing agencies, setting clear creative briefs, directing acquisition targets, and auditing day-to-day agency output.
Monitor performance metrics and Cost-Per-Acquisition (CPA) closely against strict fuel margins, ensuring campaign efficiency and positive unit economics.
Partnerships, Affiliates & Co-Branded Growth
Source, launch, and manage affiliate relationships as an advertiser to scale customer acquisition channels.
Identify, establish, and manage targeted co-branded audience campaigns and strategic partnerships with creators & businesses-alike focused on our target market.
Assist the Product team with referral program mechanics, campaign structures, and marketing content to turn active drivers into organic growth loops.
Content, SEO & Generative Engine Optimisation (GEO)
Manage WordPress CMS, update site pages, structure layout content via page builders and maintain site hygiene.

Requirements

Experience: Proven track record (3+ years) managing B2C acquisition campaigns, ideally within fintech, automotive, oil & gas or high-growth tech environments.
Interests: Preferably keen interest in the automotive industry.
Agency Management: Demonstrable experience directing external performance marketing agencies and managing external stakeholder relationships.
Technical & Design Literacy: Hands-on proficiency with graphic design and WordPress for web content management. Solid understanding of modern SEO and emerging GEO strategies.
Commercial Acumen: Strong grasp of unit economics, CPA management, and performance marketing attribution.
Communication: Exceptional copywriting and content structuring skills, with the ability to translate complex financial or fuel-saving propositions into clear, high-converting messaging.