Responsibilities

• Design and run small, disciplined acquisition experiments across different channels
• Build a clear understanding of where our customers are coming from
• Improve our attribution and measurement across the customer journey
• Track the journey from ad or discovery → app download → parent sign-up → activation → ongoing use
• Understand customer acquisition cost by channel and identify where we should invest
• Run and optimise paid acquisition campaigns, starting with relatively modest budgets
• Improve conversion throughout our acquisition funnel
• Work on App Store Optimisation (ASO) to increase organic discovery and conversion
• Use lifecycle marketing to help turn new users into active, engaged families
• Work closely with product and development to make sure we're measuring the right things

Requirements

• growth marketing: 3 years (preferred)
• marketing analytics: 2 years (preferred)
• paid advertising: 2 years (preferred)

Preferred

• excellent at experimentation, acquisition and analytics

Benefits

• Company events
• Work from home