Responsibilities

• Design and run small, disciplined acquisition experiments across different channels
• Build a clear understanding of where our customers are coming from
• Improve our attribution and measurement across the customer journey
• Track the journey from ad or discovery → app download → parent sign-up → activation → ongoing use
• Understand customer acquisition cost by channel and identify where we should invest
• Run and optimise paid acquisition campaigns, starting with relatively modest budgets
• Improve conversion throughout our acquisition funnel
• Work on App Store Optimisation (ASO) to increase organic discovery and conversion
• Use lifecycle marketing to help turn new users into active, engaged families
• Work closely with product and development to make sure we're measuring the right things

Requirements

• Performance or growth marketing in a consumer business
• Digital attribution and marketing analytics
• Paid social and/or paid search
• Designing and evaluating acquisition experiments
• Customer acquisition cost, conversion and funnel analysis
• App marketing and App Store Optimisation
• Customer lifecycle/CRM marketing
• Analytics tools and marketing measurement

Benefits

• Holiday: 25 days + Bank Holidays