Responsibilities

• Own day-to-day trading across all e-commerce sales channels, e.g., Shopify, Amazon, hitting revenue, margin, and profitability targets
• Plan and execute a digital trading calendar that keeps us ahead of launches, promotions, and seasonal moments across all channels
• Own the commercial performance of the website, including merchandising, PDPs, landing pages, conversion optimisation and customer experience
• Test and iterate on promotional mechanics, i.e., bundles, bulk-buy, referral programmes, and discounting, to maximise revenue and margin
• Own product performance (Shopify website), AOV, and merchandising to drive commercial growth
• Own paid acquisition across paid social, affiliates, and all paid media, managing external partners and ensuring every pound spent is working against clear targets
• Continuously test new channels, creative approaches and growth levers, keeping a close eye on CAC efficiency and MER
• Work closely with the Marketing team to make sure e-commerce and brand activity are pulling in the same direction across paid media, SEO, CRM, and social
• Own the CRO roadmap from traffic to checkout, running A/B tests, UX/UI experiments, using no/low code tools to improve conversion rates
• Dig into site behaviour, session data, and customer journeys to find the friction points and growth opportunities

Requirements

• 4+ years of experience in e-commerce, DTC, or consumer brand growth
• Experience growing e-commerce channels within women’s health, beauty, wellness, FMCG, or another consumer brand
• Commercially minded, with a track record of driving revenue growth rather than simply managing campaigns
• Experience managing paid performance channels or agencies, with a strong understanding of acquisition efficiency, conversion and profitability
• Confident working in Shopify and understand the key levers that drive e-commerce performance, including conversion, retention, AOV and customer acquisition
• Know your numbers and use them to make decisions – whether that's CAC, ROAS, AOV, LTV or retention
• Have led website, CRO or customer journey improvements that have delivered measurable results
• Have hands-on CRM experience and understand how retention and lifecycle marketing contribute to growth

Preferred

• Takes ownership and gets things done
• Loves solving problems and figuring things out
• Thrives in fast-moving environments where priorities can change quickly
• Balances pace with attention to detail
• Is comfortable switching between big-picture thinking and hands-on execution
• Brings energy, curiosity and ambition to your work
• Is excited by Unfabled's mission and the opportunity to help build a category-defining women’s health brand

Benefits

• Salary plus equity options - real upside as we scale
• Hybrid working (3 days in our Paddington office, 2 days WFH)
• 25 days holiday plus bank holidays
• Pension scheme (5% contribution)
• £100 quarterly product and wellbeing allowance
• Employee discount on Unfabled products
• Collaborative and inclusive team culture with regular team socials
• Work in a mission-driven environment with the potential to make a significant impact in women’s health