Responsibilities

• Come up with at least 3 testable growth ideas a week, and run the ones we pick
• Grow followers and engagement on TikTok, Instagram and Reels
• Generate leads through landing pages, waitlists (including for a new mobile app), referral loops and lead magnets
• Build awareness among fashion resellers through PR, communities and creators
• Help build an AI-powered, product-led growth strategy, where the product helps sell itself
• Edit videos and build pages yourself, quickly

Requirements

• Can edit short-form video quickly (CapCut or similar) and has a good eye for hooks and formats
• Can build and publish landing pages quickly, using no-code tools (Framer, Webflow, Carrd or similar) or by building directly on our website
• Working knowledge of analytics and tracking (GA4, Meta pixel, UTMs) and enough funnel sense to know what a test needs to prove anything
• Uses AI tools to move faster on content, copy and page variants
• Has worked in a startup or fast-paced environment, or has grown something of their own (a page, newsletter, side project)
• Can show real numbers from past work: followers gained, signups, conversion rates
• Mindset: Proactive. You come to us with ideas and a plan, not “what do I do next?”
• Fast and comfortable with rough first versions
• Honest about results. A failed test with a clear lesson is a good outcome
• Genuinely curious about what makes a reseller stop scrolling

Preferred

• Experience with fashion, resale or marketplace audiences
• Experience with referral programs, PR outreach or influencer and creator partnerships
• Mobile app launch or waitlist experience
• Basic HTML/CSS or experience with a website CMS (WordPress, Shopify, Next.js or similar)