Group Marketing Executive (lead generation focus)
Barnsley, UK (Hybrid)
Posted 2 days ago
Job Summary
Own end-to-end lead-generation campaigns from planning to reporting, coordinating with CRM/sales, and optimizing channels.
- Focus on campaign performance, lead quality, and conversion improvements
- Collaborate across paid social/search, email, landing pages and content
Job Description
Responsibilities
- Supporting and delivering paid and organic lead-generation campaigns
- Building campaign journeys from audience and proposition through to landing page and conversion
- Monitoring lead volumes, conversion rates, CPL and campaign performance
- Working with CRM and sales teams to understand lead quality and outcomes
- Identifying opportunities to improve performance across campaigns
- Supporting paid social, paid search, email, landing-page and retargeting activity
- A/B testing messaging, creative, audiences and calls to action
- Producing regular performance reporting and insight
- Tracking campaigns from initial engagement through to lead and, where possible, conversion
- Proactively spotting underperformance and recommending changes
Requirements
- Experience: Ideally 2–3 years in marketing, digital marketing, demand generation or campaign delivery
- The role requires a commercially minded Marketing Executive with a strong focus on lead generation, campaign performance and growth
- Experience: Marketing: 1 year (required)
- Digital marketing
- Lead generation
- Paid social or paid search
- Email marketing
- CRM systems
- Landing pages
- Campaign reporting
Preferred
- Takes ownership rather than waits to be chased
- Works at pace and is comfortable with deadlines
- Is commercially curious and interested in how marketing contributes to growth
- Uses data to make decisions
- Asks questions when something doesn’t make sense
- Can prioritise and manage several pieces of work at once
- Is confident enough to offer ideas and challenge thinking
- Takes feedback well and acts on it
- Notices things before they become problems
- Is comfortable experimenting, testing and learning
Benefits
- Company events
- Company pension
- Flexitime
- Free parking
- On-site parking
- Sick pay
- Work from home
Lifetime FM
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Salaries
Posted range
£25K/yr – £26K/yr
Taken straight from the job posting.
