Responsibilities

• Spearhead our digital strategy in collaboration with our Group Marketing Director and technical subject matter experts in the business.
• Champion digital campaigns, driving traffic and bolstering our brand's online presence.
• Oversee the management and operation of our digital marketing technology stack, including our websites, social media platforms, emails, and marketing databases.
• Craft and optimise captivating, integrated marketing campaigns across social media, search engine marketing (pay-per-click) and email with compelling calls to action.
• Lead and execute our inbound marketing strategy, developing SEO/AEO strategies, placing us at the top of search engine results on our value propositions and converting visitors on the page to sales or enquiries.
• Partner with our core suppliers’ digital marketing teams to craft collaborative campaigns, furthering mutual growth.
• Remain at the cusp of digital marketing innovations, ensuring Laser 2000 remains a trendsetter, not a follower.

Requirements

• Experience in planning, leading and executing marketing campaigns, turning concepts into a successful digital-first campaigns.
• In-depth knowledge of current digital marketing tools, strategies, and best practices.
• Collaborative mindset – you'll be working with diverse internal teams and external partners.
• Experience managing a WordPress website.
• Strong written English and the ability to write clear, professional content.
• Understanding of basic digital marketing principles.
• Experience with SEO/AEO and website content optimisation.
• Experience with managing pay-per-click campaigns.
• Experience creating and managing social media content.
• Good understanding of website structure, navigation and user experience.

Preferred

• Good working knowledge of WordPress, including plugins and themes.
• Basic HTML and CSS knowledge.
• Understanding of domains, hosting, DNS and SSL at a practical level.
• Experience working with website backups and restoration.
• Familiarity with Google Analytics and Google Search Console.
• Experience creating, executing and optimising pay per click campaigns.
• Understanding of SEO tools and techniques.
• Experience working with spreadsheets, data manipulation, and structured product data.
• Experience in importing or manipulating CSV/XML/JSON product data.
• Basic understanding of databases or SQL.

Benefits

• Company pension
• On-site parking
• Private medical insurance