Responsibilities

• Strategy and multi-brand orchestration
• Manage the termly Brand and Content calendar and own the delivery plan
• Generate customer and market insights to inform planning and messaging, sharing learnings with the team and wider business
• Content and thought leadership
• Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership
• Lead the production of flagship pieces for Arbor and develop equivalents across the other brands
• Act as a lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership
• Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture
• Reshape the content mix based on funnel data
• Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas

Brand architecture, operations and enablement

• Brand architecture, operations and enablement
• Maintain brand guidelines and the asset library across our brands, and run the enablement intake for the wider business: triage requests, set expectations, and deliver or route the work
• Support the Head of Brand and Content on M&A and brand integration and strategy workstreams, owning specific workstreams within the agreed playbook
• Own production of print and event collateral (brochures, leaflets, roller banners, badges, lanyards, merch) end-to-end, including supplier management
• Manage end-to-end discrete branding projects including rebrands
• Owned Channels and Brand Assets
• Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages
• Own organic growth and engagement on LinkedIn, for our brands and key people across the team
• Own the group SEO and GEO strategy, tracking impact on organic and AI-referral traffic

Owned Channels and Brand Assets

• Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages

Requirements

• Multi-brand operator: Has managed two or more brands in parallel, or worked in a house-of-brands or hybrid environment
• Brilliant writer and editor: Turns transcripts into thought leadership in the contributor's voice; holds the line on tone when editing
• Content engine builder: Has run a content function tied to measurable pipeline, not just impressions
• AI-native: Reaches instinctively for agentic and AI-assisted approaches; builds and shares reusable workflows that raise the team's ceiling
• Commercially minded and data-driven: Deep grasp of the marketing funnel, with hands-on HubSpot (essential), GA4, and equivalent platforms
• Brand custodian: Has owned brand guidelines, asset library, and intake; knows how to say no without losing relationships
• Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests without dropping the ball
• Excellent eye for design: Not a designer, but can brief, spot off-brand work, and direct a freelancer to a better result
• B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand's role in trust-building
• Stack: Canva, Veed, GA4, HubSpot, and emerging technologies

Nice to have

• B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand's role in trust-building
• Stack: Canva, Veed, GA4, HubSpot, and emerging technologies

Benefits

• What we offer
• The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:
• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows