Go-to-Market Strategy Analyst Senior

London, UK (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 12 days ago

Job Description

Responsibilities

  • Own, with the Senior Product Marketer for Lending, product positioning, messaging and value propositions for the Lending Portfolio, ensuring they reflect client needs, market trends, product strategy and FIS differentiation.
  • Partner with product management and portfolio leaders to translate roadmap priorities, solution capabilities and launch plans into clear go-to-market strategies and product briefs.
  • Develop and maintain core sales and marketing assets, including messaging frameworks, battlecards solution overviews, case studies, web copy, event narratives, campaign inputs, FAQs and sales enablement content.
  • Conduct primary and secondary market research to understand buyer needs, lending market trends, competitive dynamics and emerging opportunities across commercial lending, asset finance, supply chain finance and private credit.
  • Create compelling content and storytelling for internal and external audiences, including thought leadership, webinars, videos, blogs, client presentations, executive updates and event sessions.
  • Collaborate with GTM Readiness, Revenue Marketing, Sales Enablement, Public Relations, Analyst Relations and Communications to support integrated campaigns, launches, sales plays, events and analyst engagement.
  • Support seller readiness by creating practical, client-facing enablement that helps sales teams articulate the Lending Portfolio’s value, differentiation and relevance to priority personas and accounts.
  • Use data, feedback and performance insights to continually improve messaging, campaign inputs, sales tools and go-to-market effectiveness.

Requirements

  • Bachelor’s degree in marketing, communications, business, finance or a related field preferred.
  • 5–10 years of product marketing, portfolio marketing, solution marketing or strategic marketing experience, ideally in financial technology, banking, capital markets or enterprise software.
  • Strong ability to translate complex product capabilities and market concepts into clear, differentiated and client-relevant messaging.
  • Excellent written and verbal communication skills, with the ability to create polished executive, seller and client-facing content.
  • Commercial mindset with a strong understanding of how product marketing supports pipeline creation, sales acceleration and revenue growth.
  • Proven ability to build trusted relationships and influence cross-functional stakeholders across product, sales, marketing and leadership teams.
  • Strong project management skills, attention to detail and ability to manage multiple priorities in a fast-moving environment.
  • Analytical, curious and customer-focused, with a passion for understanding market dynamics, buyer needs and competitive positioning.
  • Experience using AI tools and data-driven insights to support content development, research, messaging and productivity.

Preferred

  • Experience in lending, commercial banking, asset finance, supply chain finance, private credit, capital markets or financial services technology is highly desirable.

Benefits

  • What we offer you: At FIS, we hire the best. In return, you receive exceptional benefits including: Opportunities to innovate in fintech Tools for personal and professional growth Inclusive and diverse work environment Resources to invest in your community Competitive salary and benefits
FIS logo

FIS

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
711

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
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Go-to-Market Strategy Analyst Senior

FIS · London, UK · Unknown