Responsibilities

• Lead global talent attraction channel strategy, evaluating and activating market-leading paid media channels to drive high-quality applications at scale.
• Own the global talent attraction budget end-to-end, including annual planning, forecasting, ongoing tracking of actuals versus plan, and performance-based allocation of spend across campaigns and channels.
• Activate and manage always-on campaigns across paid media, programmatic advertising platforms — including Google Search, Display Banner Ads, Native Ads, Video Streaming, and Sponsored Jobs — and LinkedIn Campaign Manager.
• Partner with finance and talent leadership to align media investment levels with hiring demand, business priorities, and ROI expectations, ensuring financial governance across all spend.
• Monitor campaign performance across all channels, consolidate spend and effectiveness data, identify variances, and deliver data-driven recommendations to continuously optimize ROI.
• Manage agency contracts, work orders, and vendor payment processes, holding third-party partners accountable to performance and financial commitments.
• Ensure data integrity across all campaigns through accurate source tagging, cost attribution, and structured performance measurement frameworks.

Requirements

• Demonstrated experience leading global talent attraction or channel marketing initiatives at scale, with full ownership of strategy and outcomes.
• Deep expertise in paid media and programmatic advertising platforms, including Google Search, Display, Native, Video, Sponsored Jobs, and LinkedIn Campaign Manager.
• Proven ability to own and manage large, complex global budgets, including forecasting, actuals tracking, and performance-based reallocation of spend.
• Track record of making data-driven investment decisions that deliver measurable improvements in channel effectiveness and ROI.
• Experience managing third-party agencies and vendors, including contract management, work orders, and financial accountability.
• Strong communication and influencing skills, with the ability to partner cross-functionally with finance and talent leadership.
• Highly organised, with the ability to manage multiple global priorities simultaneously in a fast-paced environment.