Responsibilities

• Creative concepting and pitching
• Participate in Studio brainstorms, providing platform-first ideas that align with global campaign themes.
• Proactively pitch social-first concepts to Creative and Strategy leads, backed by data on current resonance.
• Draft simple concepts, storyboards or scripts for short-form video (TikTok/Reels) to help stakeholders visualize creative visions.
• Identify gaps in the current content mix and propose fresh series, recurring segments, or engagement tactics.
• Global stewardship
• Operationalize our "Global Guardians, Regional Champions" approach, partnering closely with regional PR and Social Managers to ensure global consistency and local relevance.
• Actively listen to and understand the unique needs of regional teams to help them win in their specific markets.
• Define and deliver clear guidelines, playbooks, and templates that empower all teams to execute high-quality social content efficiently.
• Best-in-class copywriting
• Deliver best-in-class social copywriting that balances the brand’s global tone of voice with platform-native wit and brevity.
• Approve regional captions and posts in our global Sprout queue.
• Content execution and publishing
• Lead the end-to-end publishing process across all global social channels, ensuring 100% accuracy and optimal timing.
• Transform raw creative assets into platform-perfect posts, advising on the best formats, aspect ratios, and caption styles.
• Maintain the global social content calendar to ensure a consistent, high-quality "drumbeat" of brand activity.
• Trend participation and proactive posting
• Scour social platforms daily to identify trending audio, memes, and conversations for authentic brand participation.
• Act with tenacity to turn around reactive content ideas quickly, working with the creative team to get "on-trend" posts live during periods of high relevance.
• Community engagement and voice
• Act as the frontline voice of the brand, engaging with the community in comments and DMs with speed and brand-appropriate personality.
• Monitor mentions and industry tags to spark conversations, build relationships with advocates, and flag potential issues to leadership.
• Platform best practice & specs
• Serve as the Studio’s technical resource for social media; ensuring all content meets accessibility standards and follows platform-specific best practices.
• Provide feedback to the Creative team on the "social-readiness" of concepts prior to production.
• Tracking and reporting
• Pull weekly performance data, focusing on engagement, reach, and community growth.
• Provide insights to the wider Studio and Marketing team regarding which pitched concepts performed best and the contributing factors.
• Studio operations
• Support day-to-day studio operations, including progressing intake requests and briefing the design agency and freelancers to ensure seamless project flow.

Requirements

• Experience in a dedicated social media role, with a portfolio showcasing original content concepts brought to life.
• Ability to pitch ideas clearly and persuasively in both formal meetings and asynchronous communication.
• Hands-on knowledge of social platforms and Sprout Social.
• Strong short-form copywriting skills with a focus on high-engagement hooks and clear calls to action.

Preferred

• Basic social-first editing skills
• Experience working in a global or multi-market environment
• A track record of originated ideas leading to high engagement or brand visibility
• Experience supporting or managing social media crisis communications and reputational initiatives in a fast-paced environment.

Benefits

• A range of flexible working options to dedicate time to what matters to you
• Pension and life insurance
• Health cash plan, online GP, 24/7 Employee Assistance Plan
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.