Responsibilities

• Own CEIC Global Product Marketing: Lead CEIC's product messaging, positioning and competitive differentiation across its core use cases and premium databases, translating product and data insights into powerful narratives that position CEIC as a must-have solution — partnering with product, research and economist teams on new launches and technical topics, and guiding regional marketing managers on the proposition and deployment of the global campaigns you own.
• Lead the ISI Buyside Marketing Strategy: Design, execute, optimize and report on the marketing streams of ISI's buyside strategy for the quant, PM and macro strategy audience, in close collaboration with the other global product marketing leads.
• Drive Multi-Channel Campaigns: Deliver integrated campaigns across email, organic and paid social, digital advertising, PR, webinars and events for CEIC and ISI buyside, working with regional marketers to ensure localization and on-time deployment.
• Own Thought Leadership Distribution: Take receipt of CEIC's weekly thought leadership content from the research team and own its end-to-end distribution across email, social and web — doing the same for ISI buyside thought leadership, turning research output into structured, multi-channel campaigns.
• Manage SEO and SEM: Own performance across both ISI buyside and CEIC, with the support of a specialist agency and ISI's Global Martech lead.
• Co-own the Developed-Markets Events Calendar: Prioritise sponsorships, roundtables and conferences for CEIC and ISI buyside based on ROI and audience quality, ensuring event-sourced pipeline is clearly tracked and reported with your product marketing leader peers.
• Fuel Sales Enablement: Arm sales with product one-pagers, persona-specific messaging and competitive positioning that drive quality MQLs and accelerate deal cycles.
• Measure and Optimise: Track ISI buyside and CEIC MQL to ACV, campaign and event performance in HubSpot and Salesforce, reporting on marketing-sourced pipeline impact and refining approach based on data.
• Global Marketing Reporting: Co-present marketing at the CEIC product steerco, the ISI buyside steerco and the monthly ISI Marketing Steerco, presenting performance, campaign insight, priorities and marketing plans to senior leadership.

Requirements

• 7+ years in global product or B2B marketing, within financial services, asset management, fintech, or data/analytics businesses in the buyside.
• Strong understanding of quant and macroeconomic workflows
• Excellent writing skills, with the ability to turn data & analytical insights into clear, credible, compelling marketing campaigns for institutional audiences.
• Proven experience owning a conference/sponsorship strategy, ideally within capital markets or financial data, alongside broader campaign delivery.
• Hands-on experience with HubSpot and Salesforce to build, deploy, manage and meaure campaigns and impact metrics.