Responsibilities

• Research and identify new and relevant influencers at micro, mid and macro levels in key markets.
• Develop and nurture relationships with influencer contacts in the UK and US in order to build the Boden community, building brand love and driving brand awareness via a robust gifting programme.
• Align with the seasonal product marketing calendar, curate assets and ensure timely comms to media and influencers.
• Assist the team in the creation of influencer briefs.
• Competently manage all product send-outs to influencers, media and agencies from the warehouses, ensuring all parties and trackers are updated.
• Support global agencies where required, providing assets, supporting events and managing timely product send-outs.
• Co-manage and maintain the global influencer database and ensure new talent data is updated regularly.
• Ensure coverage is monitored and clipped in a timely manner for internal reporting purposes. Monitor competitor activity and share relevant findings with the wider team.
• Track and report on key influencer results metrics and collate into weekly and monthly global coverage highlights report, for further analysis by the wider PR team.
• Work closely with organic and paid social teams to schedule and coordinate influencer content and usage.

Requirements

• Interest and knowledge of global talent, specifically within the USA.
• Comfortable working in a fast-paced, cross-functional open office environment.
• Passion and interest in fashion, the arts, food, music and the PR/ influencer landscape.
• Strong written and verbal communication skills.
• A self-starter, proactive in approach.
• Excellent people skills with a positive attitude.
• Flexible in approach and strong team working ethic.
• Reactive and nimble to change.

Benefits

• Competitive salary & targeted annual bonus scheme.
• Generous Boden clothing allowance!
• 30% discount on all current clothing ranges.
• 25 days Holiday annually, plus Bank Holidays.
• Online Portal with an array of discounts on retail & entertainment.
• Virtual GP Service for you and your household!
• Free onsite parking and subsidised café.