Responsibilities

• Plan, execute, optimize, and measure global paid social campaigns across key platforms.
• Own and develop BCG’s B2B influencer marketing program end to end, planning and executing earned, paid, and hybrid campaigns; developing clear guidance, assets, and content ideas; and serving as the primary point of contact for agency briefings, internal and external communications, research, content sign-off, tracking, and reporting.
• Use analytics and data visualization tools to bring the paid social story to life, translating complex performance data into compelling insights and narratives for senior audiences.
• Advise marketing teams on effective paid social approaches, channel choices, and campaign opportunities.
• Develop ad creative directly and with designers, sharing effective approaches across the broader team.
• Drive innovation by experimenting with new and emerging channels, including AI-driven platforms and creator ecosystems, while keeping the broader social media team updated on the latest paid social and influencer marketing trends.

Requirements

• 5–7 years of hands-on social media planning and/or buying experience, gained in-house or at an agency.
• Proven experience executing and optimizing paid social campaigns across LinkedIn, X, YouTube, and Meta.
• Hands-on B2B influencer marketing experience, including sourcing and vetting influencers and creators, managing relationships, executing campaigns, measuring and reporting performance.
• Strong experience working with third-party social media tools and advertising platforms; experience with Sprinklr is highly relevant.
• Strong analytical skills, with advanced Excel capabilities and experience using data visualization, and customized reporting.
• Confident communication and relationship-management skills, with the ability to translate technical and performance information into compelling narratives and recommendations for senior audiences.