Responsibilities

• Develop a global content strategy that supports CameraMatics’ positioning, commercial priorities and growth plans.
• Build clear messaging and narrative frameworks that help CameraMatics communicate consistently across markets, channels and audiences.
• Translate complex technology, customer outcomes and market insight into clear, compelling and commercially relevant content.
• Create content that supports every stage of the buyer and customer journey, from first engagement through to sales progression, customer proof, advocacy and retention.
• Ensure content is planned around business objectives, audience needs and commercial value, not just activity volume.
• Help CameraMatics build a distinctive, confident and consistent voice in the market.
• Orchestrate the wider content engine across internal teams and external partners.
• Ensure PR, SEO, creative, digital, content, social and campaign activity is connected by a clear strategy and consistent message.
• Own content briefs, messaging direction and editorial standards for externally supported work.
• Work confidently with agencies, freelancers and specialist partners to ensure content output is well briefed, commercially focused and on brand.

Requirements

• 4+ years’ experience in B2B content marketing, communications or brand storytelling, ideally within SaaS, technology, fleet, logistics, safety or another complex B2B sector.
• Proven ability to shape and own a content strategy, not just deliver individual content assets.
• Excellent writing, editing and messaging skills, with the ability to turn technical information, customer outcomes and market insight into clear, compelling content.
• Strong experience across customer stories, case studies, thought leadership, PR content, social media, campaign assets, website copy, guides, reports and sales enablement.
• Confident briefing and working with designers, videographers, editors, agencies and freelancers to produce high-quality content.
• Commercially aware, highly organised and able to prioritise content based on business impact, audience need and brand value.

Preferred

• Strong understanding of organic social media strategy and delivery, particularly LinkedIn.
• Experience with video content as a storytelling tool.
• Ability to work with external partners to deliver content.

Benefits

• A high-impact, creative role where your work will help shape global brand perception.
• A supportive environment that encourages creativity, experimentation and fresh thinking.
• Hybrid working with modern offices.
• Access to exciting customer environments and real-world fleet operations, including trucks, sites, fleets, aviation, ports, construction and more.
• Opportunity to grow with the function as the business scales.
• The chance to build a stronger content and communications narrative in a scaling SaaS company, with video as a key storytelling tool.