Responsibilities

• Support to deliver brand media channel strategies , including paid social, display, OOH, Publisher Partnerships and CTV – ensuring alignment with business objectives and paid media KPI's.
• Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
• Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
• Support with the Global Paid Media Measurement Framework assessing COS's paid media effectiveness by driving lift studies, experiments, campaign reports and quarterly business reports and share learnings and recommendations across markets to drive actions and scale impact.
• Partner with global marketing, regional paid media, and agency teams to drive optimal budget allocation utilising scenario planning to maximise ROI across diverse market landscapes.
• Guide and empower regional teams , providing strategic channel guidance, tools, and best practices for campaign execution.
• Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
• Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
• Stay at the forefront of the paid media landscape , evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising
• Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.

Requirements

• Extensive years of experience working in paid media and brand marketing within a large premium brand or agency environment
• Upper-funnel technical expertise - deep technical knowledge of brand-building channels, including Paid Social, Display, OOH, Publisher Partnerships and CTV.
• Proficiency in paid media measurement - including a strong understanding of brand health metrics, lift studies and incrementality testing.
• Data-driven decision making – strong analytical skills with the ability to interpret brand health and brand media data and translate insights into clear actions.
• Budget optimisation & media efficiency – ability to maximise ROI and drive impact with constrained budgets.
• Global mindset – experience working across multiple markets, balancing global consistency with local nuance.
• Stakeholder management & influence – ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
• Strategic storytelling – clear, concise storytelling and the ability to translate complex data into actionable recommendations.
• Commercial acumen – understanding of how paid media investment drives brand demand, revenue, profitability, and brand growth.
• Cross-functional collaboration – ability to collaborate cross-functionally with analytics, performance media, content and design teams.
• Governance & best practice development – ability to create scalable frameworks and elevate execution standards globally.
• Project management - capable of working across multiple paid media projects and campaign roll-outs with multiple stakeholders.
• Experience working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.

Benefits

• We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to this London based colleagues also receive: - 25 days holiday - Annual health checks - 25% staff discount - Pension scheme - Discounts on various activities and financial/lifestyle products via our benefits hub - Cycle to work scheme - Discounted gym membership - Employee assistance via retail trust - Private health & dental care