Are you a results-driven Paid Media Specialist who knows how to scale campaigns, improve ROAS and make data-led decisions?

Location: Remote

Contract Type: Freelance

Commitment: Approximately 2–3 days per week (ad hoc, ongoing opportunities)

Rate: Dependent on experience

Empire X is looking for an experienced Freelance Paid Media Specialist to support a growing portfolio of clients across multiple industries.

This is an ideal opportunity for a performance-driven media buyer who enjoys working across a variety of brands, managing campaigns independently, and delivering measurable results.

The Role

You will be responsible for planning, launching, optimising and reporting on paid advertising campaigns across a range of client accounts.

Primary platform experience must include:

• Meta Ads Manager (Facebook & Instagram)

• Google Ads (Search, Display, Performance Max and YouTube)

Additional experience with the following platforms would be highly advantageous:

• LinkedIn Ads

• TikTok Ads

Key Responsibilities

• Develop and execute paid media strategies aligned with client objectives

• Conduct market, audience and competitor research

• Build, manage and optimise campaigns across multiple advertising platforms

• Monitor campaign performance and proactively identify opportunities for improvement

• Manage budgets and recommend appropriate media spend levels based on business goals

• Analyse key performance metrics including ROAS, CPA, CPL, CTR, CPC and Conversion Rate

• Implement and monitor tracking using GA4, Google Tag Manager and platform pixels

• Produce clear and accurate client reports with actionable insights

• Communicate campaign performance, recommendations and strategic changes to clients and internal teams

• Conduct A/B testing across audiences, creatives, copy and landing pages

• Support lead generation and eCommerce campaigns across multiple sectors

• Deliver against agreed KPIs and performance targets

Requirements

• Proven experience managing paid media campaigns across Meta and Google Ads

• Strong understanding of attribution models, conversion tracking and analytics

• Experience managing monthly budgets ranging from small business campaigns through to larger-scale accounts

• Confident interpreting data and turning insights into actionable recommendations

• Excellent communication and client management skills

• Highly organised with strong attention to detail

• Comfortable working independently and managing multiple accounts simultaneously

Desirable Skills

• LinkedIn Ads experience

• TikTok Ads experience

• Google Analytics 4 (GA4)

• Google Tag Manager

• Landing page optimisation and CRO knowledge

• Experience working within an agency environment

• Familiarity with Shopify, WordPress and lead generation funnels

How to Apply

To be considered for the role, please WhatsApp Operations Manager Lottie on 07846486227 with:

• Your portfolio or case studies

• Your hourly rate

• Your day rate

• A short voice note explaining why you would be a good fit for the role

• Your current availability

Please note that applications submitted without the requested information may not be considered.

We are looking for someone who is proactive, commercially minded and genuinely passionate about delivering strong performance for clients.