Responsibilities

• You’ll be responsible for helping us build and implement the digital infrastructure that makes our clients’ paid advertising campaigns work.
• Build and optimise the systems behind our campaigns, including:
• Funnels & customer journeys
• Building high-converting funnels for B2C food & drink brands
• Creating landing pages and sales journeys designed specifically around paid traffic
• Mapping customer journeys from advert → landing page → purchase
• Building lead generation and e-commerce funnels
• Implementing upsells, cross-sells and other conversion opportunities
• Setting up automated customer journeys and follow-up sequences
• Continuously testing and improving conversion rates

Requirements

• Freelance | Remote | Cornwall | Food & Drink* Agency*
• You’ll be responsible for helping us build and implement the digital infrastructure that makes our clients’ paid advertising campaigns work.
• Strong understanding of how funnels need to work alongside paid media, particularly:
• Meta Ads – our primary acquisition channel
• TikTok Ads
• Google Ads
• Retargeting campaigns
• Prospecting campaigns
• Audience structure
• Pixel/event tracking

Preferred

• Shopify & automation
• Experience with food & drink, FMCG, DTC or e-commerce brands would be a huge advantage
• Strong understanding of Shopify is highly desirable