Responsibilities

• Paid Media
• - Brief Meta ad creative to designer, defining campaign concept and aesthetic direction
• - Research competitor analysis to identify what's performing well in the category
• - Own production of ~8 static ads and ~15 video ads per month for Meta
• - Liaise with our Meta ad and Amazon agency, actioning outputs from weekly strategy meetings
• Amazon
• - Update Amazon product page images and A+ content
• - Own the creation of video ads for all Amazon products — writing briefs, liaising with the agency, reviewing drafts, giving feedback and managing deliverables through to publish
• Marketing
• - Plan and send campaign emails; manage email segmentation and improve automated flows

Requirements

• 3–5 years' experience in a performance marketing, ecommerce or growth marketing role, ideally within a DTC or consumer brand
• Hands-on experience running and briefing Meta (Facebook/Instagram) ad campaign creative
• Experience managing external agencies and holding them accountable to deliverables
• Experience with email marketing platforms and segmentation (e.g. Klaviyo)
• Confident briefing and directing designers on creative output
• Strong organisational skills, able to manage multiple concurrent workstreams and calendars without dropping detail
• Excellent written communication skills for customer-facing responses (social, reviews, customer service)

Preferred

• Experience selling on Amazon (Seller Central or Vendor Central), including listing optimisation and video ads
• Experience with Shopify and Shopify apps
• Experience running an affiliate or ambassador programme
• Experience in health, wellness, beauty or subscription ecommerce
• Genuine interest in women's health and MyOva's mission