Responsibilities

• Build founder-brand for our CEO and CTO from a cold start. LinkedIn, X, podcasts, op-eds, conference stages.
• Run the B2B content engine. Weekly cadence. Blog, social, video, weaponised content (data benchmarks, comparison cheat sheets, visual reports) that spreads inside the industry.
• Ghost-write for our CEO. His voice, your craft.
• Own PR. Build relationships with journalists and analysts who cover property, prop-tech, and AI. Get us in their stories.
• Run customer marketing. Case studies, testimonials, reference programs, customer advisory boards.
• Grow our B2C from zero to thousands of users through organic channels. Reddit, TikTok, Facebook groups, university housing pages, WhatsApp groups, wherever renters actually are.
• Engineer viral loops on socials.
• Build the B2C content engine. Different tone, different platforms, different cadence.
• Own the brand. Voice, positioning, narrative, visual identity (in partnership with the Founding Designer).
• Own the website end-to-end. Homepage, product pages, careers, blog. It's the front door, you make sure it sells.

Requirements

• Strong writer. You write like a human, not a marketing deck. You can ghost-write for a founder without making them sound like everyone else on LinkedIn.
• Strong taste. You can spot AI slop in three lines. You can spot a weak headline in three seconds.
• Built a brand or audience from cold. Not "managed" one that already existed. You wrote the post that took off, recorded the video, made the thing that spread.
• You switch registers. Writing for a 55-year-old branch manager on LinkedIn one hour, a 24-year-old renter on TikTok the next.
• Hands-on across the whole stack. Website, content, social, email, video editing, PR, events. You don't need to split the role.
• Commercially literate. You can measure what works and you do.
• AI-native. Cursor, Claude, Lovable, v0, every AI writing and editing tool that ships. You orchestrate, you don't draft from scratch.
• You move fast. First experiment shipped in week one, not week six.

Preferred

• Founding or early marketing hire at a fast-moving B2B SaaS, AI, or fintech startup
• Consumer marketplace or B2C growth background
• You've grown a personal audience past 10,000 (Substack, LinkedIn, X, TikTok, podcast)
• You've ghost-written for a founder before
• You speak to GenZ as a native and have shipped content before

Benefits

• Private health insurance
• Dinners in the office
• Brand new MacBook
• Meaningful founding equity