Responsibilities

• Build and improve outbound and nurture workflows across email, LinkedIn, events and engagement-triggered campaigns
• Help create a more repeatable enterprise pipeline engine
• Own and optimise growth workflows in HubSpot, including account-level insight and data management
• Design, run and measure growth experiments across channels, using the mix that proves most effective
• Form hypotheses on the best ABM strategies for our ICPs, run the tests, report the results and iterate the approach
• Improve targeting, sequencing and conversion across the funnel
• Build clearer reporting and visibility across growth performance
• Work closely with SDRs and sales to improve lead quality and follow-up
• Engage and track the buying group, developing the messaging and content that moves multiple stakeholders down the funnel
• Partner with leadership on growth priorities, channel performance and GTM rhythm

Requirements

• Spent 6+ years in B2B SaaS growth, demand generation or GTM operations
• Worked in early-stage or scaling companies before
• Helped build something from 0–1 or 0.5–1 (at least once)
• Worked closely with enterprise sales teams
• Built workflows and campaigns yourself rather than only managing agencies
• Built strong marketing foundations the traditional way, and since learned to set up AI workflows with the right guardrails and human oversight
• Used HubSpot heavily and understand how funnels, workflows and reporting connect, including configuring it to harvest account-level insight
• Run account-based marketing: engaging and tracking the buying group, and developing multithreaded conversations across a complex buying committee
• Experience setting up, testing and iterating ABM strategies with hands-on execution
• Operated in environments where priorities change quickly and structure is still evolving

Preferred

• PropTech
• Real Estate