Own generalist growth duties across paid ads, site experience, brand and product positioning, and growth systems with a hands-on, roll-up-your-sleeves mandate.

• Own paid acquisition and creative testing with direct performance readouts for budget and ROI.
• Build and own growth infrastructure like CRM, messaging flows, and AI tooling to scale outbound and inbound conversions.
• Shape brand voice, content, and positioning while coordinating product messaging and go-to-market tweaks.