5 months ago
Sr. Field Marketing Manager
BambooHR
USA (Hybrid)Full time
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Find marketing roles you could actually win
353 open roles+2 today
Sr. Field Marketing Manager
USA (Hybrid)
$95K/yr - $120K/yr (Est.)Senior Level3+ years expFull time
Posted 5 months ago
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Job Summary
The role focuses on developing and executing a field marketing and event strategy aligned to sales targets. It emphasizes owning the pipeline, planning multiple events monthly, managing budgets, and collaborating with cross-functional teams. Requirements include 3-7 years in event/field marketing and willingness to travel; benefits include health coverage, retirement matching, and generous leave.
Job Description
Responsibilities
- Strategy Development: Build and implement a comprehensive annual field marketing and event plan that aligns with sales segment pipeline targets. Strategy includes budget ownership, ensuring a positive ROI.
- Pipeline Ownership: Doesn’t shy away from owning a target and getting creative or taking risks to maximize event performance.
- Event Planning and Execution: Plan, organize, and execute 5-8 events per month, including trade shows, conferences, virtual events, and local events, ensuring each event is aligned with our brand and goals.
- Budget Management: Make informed decisions on budget allocation to maximize the impact and ROI of field marketing activities.
- Project Management: Maintain an active calendar of events and the tasks associated with each event, including contracts and vendor relationships, to ensure each event runs smoothly.
- Collaboration: Partner with cross-functional teams including email marketing, sales, sales enablement, revenue operations, event marketing, and demand generation to ensure cohesive and effective marketing efforts.
- Event Promotion: Work with sales and demand generation to build a promotional plan to maximize event attendance.
- Process Improvement: Develop and refine processes to streamline field marketing operations and improve efficiency, including SLAs for cross-functional teams and automation for pre and post event communications.
- Performance Analysis: Track and analyze the performance of field marketing activities, providing insights and recommendations for continuous improvement.
Requirements
- 3-7 years of experience in event management, field marketing or a related role.
- Ability to build and maintain performance forecast as well as reporting on actual results with Tableau and/or Salesforce
- Understands the different needs across various event sizes (20 person dinner, 20k attendee tradeshow) and formats (virtual, in-person)
- Able to manage multiple events simultaneously by having excellent organizational and project management abilities
- Ability to work independently and make data-driven decisions.
- Strong communication and interpersonal skills. Excels working in a team-centered, collaborative environment.
- Willingness to travel to events as needed.
Benefits
- A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
- Comprehensive health, life, and disability insurance
- Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace
BambooHR
3.7 Glassdoor
For 16 years, BambooHR has embarked on a mission to help organizations and their employees build better workplaces and achieve their unique missions. We call it “setting people free to do great work.” We believe one of the best ways to do this is by transforming workplace friction into workplace freedom by replacing tedious processes with intuitive experiences and turning dispersed data into strategic insights that inform better decisions.Serving more than 34,000 customers and 3 million employees across 190 countries, BambooHR is more than just HR software—it’s a complete HR ecosystem designed to manage, protect, enrich, report on, extend, and benchmark people data in a way that drives business goals and smarter decision making. Our vision is to become the #1 HR platform for small and medium-sized businesses (SMBs) around the world, and we empower organizations at every stage to make the most impact. We are proud to serve clients across all industries ranging from startups to household names such as Bitcoin.com, Quora, Le Creuset, MasterClass, and the New York City Ballet.To find out more, visit bamboohr.com or follow us on Twitter @bamboohr.For Customer Support, please reach out to support@bamboohr.com.
Founded in 2008
Draper, Utah, USA
1.8K employees (161 in marketing)
70% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
13.8M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
15.7%
Direct
63%
Referral
15%
Social
5.8%
Paid
0.4%
Headcount Trend
Current headcount: ~1.8K
Marketing Team
Marketing Team Size
109 (6% of company)
Median Career Experience
10.5 years
Median Tenure
3.8 years
People
HR / Recruitment
Marketing Leadership
Funding
Last Raise
Series Unknown, 10 years ago
Funding History
- Aug 2016Series Unknown
- Jan 2012Series Unknown