Field Marketing Manager, Northern Europe
London, UK (Hybrid)
Posted 4 weeks ago
Job Summary
Own and execute the regional field marketing plan for Northern Europe, aligning with GTM objectives, managing budgets and programs, and collaborating with sales and product teams to drive impact.
- Own the plan and budget for Northern Europe field marketing across the UK and Nordics
- Translate territory priorities into field marketing programs and ABM campaigns
- Monitor results, iterate strategies, and engage key stakeholders for program success
Job Description
Responsibilities
- Own the regional field marketing plan and budget for the Northern Europe region across the UK and the Nordics aligned to go-to-market objectives.
- Partner with regional sales leadership to translate territory priorities and target accounts into field marketing programs.
- Execute the plan of field programs from end-to-end across third-party conference sponsorships, Mistral-owned events (e.g., summits, roundtables, forums), account-Based Marketing (ABM) programs and campaigns.
- Manage project timelines, vendor relationships, logistics, and speaker coordination with precision.
- Allocate and optimize the regional marketing budget aligned with field marketing objectives.
- Monitor and report on progress against objectives and the regional territory plan. Analyze campaign-level results, extract learnings, and iterate on strategies for continuous improvement.
- Proactively engage with key stakeholders to ensure program success from sales, product marketing, demand gen, comms, public affairs.
Requirements
- 5+ years of experience in field marketing, with a focus on owned events, conference sponsorships, partner marketing, and ABM.
- Enterprise B2B tech background, with a deep understanding of enterprise selling and B2B tech business models.
- Proven experience managing field marketing programs in the Northern Europe region.
- Strategic thinker and problem solver, able to translate business needs into actionable field marketing plans.
- Strong project management skills, with the ability to deliver in a fast-paced, high-growth environment.
- Fluent in English.
- Self-starter mindset: Result-oriented, resourceful, innovative, and intellectually curious.
- No ego, highly committed, with a growth mindset and the ability to quickly grasp complex topics.
Benefits
- We offer a comprehensive benefits package designed to support your well-being, growth, and work-life balance.
- Benefits vary by country and may include healthcare coverage, parental leave, retirement plans, relocation support, wellness programs, meal and transportation allowances, and other location-specific perks.
- For the most up-to-date details on benefits available in your location, please refer to our Benefits page.
Mistral AI
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
