Field Marketing Manager

London, UK (Hybrid)

£101K/yr – £122K/yrMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the EMEA events strategy and cross-functional motion to convert executive engagement into pipeline, with a focus on localization, playbooks, and measurement across markets.

  • Own EMEA events strategy, including Laurel-hosted experiences and third-party conferences, tied to pipeline and ARR.
  • Build repeatable pre/during/post event playbooks and ABM-aligned follow-up to improve attendance, no-shows, and velocity.
  • Collaborate with regional sales, Demand Gen, Product Marketing, and RevOps to localize messaging, campaigns, and attribution for Europe.

Job Description

Own the EMEA events strategy and cross-functional motion to convert executive engagement into pipeline, with a focus on localization, playbooks, and measurement across markets.

  • Own EMEA events strategy, including Laurel-hosted experiences and third-party conferences, tied to pipeline and ARR.
  • Build repeatable pre/during/post event playbooks and ABM-aligned follow-up to improve attendance, no-shows, and velocity.
  • Collaborate with regional sales, Demand Gen, Product Marketing, and RevOps to localize messaging, campaigns, and attribution for Europe.
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Laurel

Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions. Founded in 2018, Laurel serves many of the world's largest accounting, consulting and law firms.

Founded in 2018
San Francisco, California, USA
222 employees (13 in marketing)