Responsibilities

• Own regional field marketing strategy. Build and execute a field marketing plan aligned to sales priorities, target accounts, and GTM initiatives, delivering regional programs that drive pipeline growth, account engagement, and business impact.
• Plan and run field programs end-to-end. Own the delivery of regional hosted events, executive experiences, partner activations, community programs, and trade show presence from strategy and planning through execution, on-site delivery, and post-event follow-up. Support global programs and events outside your region as needed.
• Deliver high-performing event attendee experiences. Develop messaging and communications for technical and executive audiences, source speakers and partners, design compelling on-site experiences, and drive strong engagement and measurable outcomes.
• Partner closely with Sales and SDR teams. Align on target accounts, territory priorities, and event strategy; enable outreach, invitations, and follow-up; and collaborate to drive pipeline creation, progression, and account engagement through field activity.
• Collaborate across Marketing and GTM teams. Align field programs with ABM, product marketing, campaigns, industry trends, and ecosystem opportunities to maximize program impact.
• Develop and execute partner-led regional field programs. Work with technology partners to source, plan, and deliver joint in-person experiences that support regional goals, increase audience reach, and drive pipeline impact.
• Measure, optimize, and scale. Own program KPIs, reporting, and post-event analysis. Use data and insights to refine strategy, improve execution, and demonstrate ROI.
• Manage budgets and test new ideas. Track spend, maintain accurate forecasting and reconciliation, and experiment with new formats, vendors, channels, and experiences that improve engagement, performance, and competitive differentiation.

Requirements

• 3+ years of B2B SaaS field marketing experience, with a strong track record of building event programs that drive pipeline and revenue outcomes.
• Hands-on experience owning field programs end-to-end, including trade shows, executive experiences, hosted events, partner activations, workshops, and community programs.
• Strong sales and GTM partnership skills. You know how to work alongside AEs, SDRs, and cross-functional teams to align on target accounts, support outreach and follow-up, and build programs that drive pipeline and account engagement.
• Experience collaborating with Product Marketing, ABM, Campaigns, and partners to align field activity with broader GTM priorities and campaigns.
• Experience forecasting, measuring, and communicating program impact across sourced pipeline, influenced pipeline, conversion, and ROI.
• Strong project and operational management skills, including managing multiple programs simultaneously, budgets, forecasting, and execution details.
• Experience with Salesforce, HubSpot, project management tools (Asana is a plus), and modern marketing workflows.
• Comfortable using AI tools to improve planning, content creation, analysis, and operational efficiency.
• Strong communication and messaging instincts, with experience marketing to both technical and executive audiences. Familiarity with developer, DevOps, cloud, or security markets is a strong plus.
• Willingness to travel up to 25%, including occasional international travel.

Preferred

• Familiarity with developer, DevOps, cloud, or security markets is a strong plus.

Benefits

• Health and wellbeing benefits
• generous annual leave and flexible working policies to suit your lifestyle.
• comprehensive health, dental, and vision insurance.
• professional development budget for conferences and training.