Responsibilities

• Develop and deliver insight‑led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy
• Use market intelligence, customer insight, and data to identify growth opportunities and expand audience reach
• Partner closely with Sales to align messaging, enablement, and account‑based marketing initiatives
• Plan and deliver integrated marketing activity across appropriate channels to drive awareness, leads, and attendance
• Act as the voice of the customer, bringing audience insight into planning and decision‑making
• Build and maintain strong relationships with industry partners, associations, media, and key stakeholders
• Manage external suppliers, including PR agencies and other marketing service providers
• Own and manage marketing budgets, tracking spend, forecasting costs, and optimising investment to maximise impact
• Represent the brand as the on‑site marketing lead at events and industry forums
• Lead projects or own ongoing initiatives, contributing to the long‑term success and positioning of the portfolio