Responsibilities

• Campaign planning and ownership for 25 events annually across EU, US and APAC.
• Develop phased multi-channel campaigns from launch to on-site across email, LinkedIn Ads, organic, press releases, and editorial.
• Tailor messaging to distinct personas: clinical ops leaders, supply chain pros, CROs, and specialist vendors.
• Align campaign sequencing across Marketing, Delegate Sales, and Production.
• Drive delegate registrations and sponsor acquisition through targeted outreach and content-led campaigns.
• Partner with Sales to align activity with pipeline goals and account targeting.
• Manage HubSpot workflows and list segmentation for event campaigns; track and report metrics.
• Attend events on-site and coordinate with design, PR and editorial to ensure on-the-ground activation.

Requirements

• 3+ years in B2B marketing with ownership of campaigns from brief to delivery.
• Proven track record running event marketing campaigns (registrations, delegate acquisition, or sponsorship support).
• Strong working knowledge of HubSpot or equivalent marketing automation platform.
• Confident planning and managing multi-channel, multi-market campaigns simultaneously.
• Excellent written communication: clear, direct, audience-aware copy across email, LinkedIn and web.
• Comfortable working independently, setting priorities, and managing competing deadlines without close supervision.
• Data-driven: able to interrogate campaign metrics and translate them into clear reporting for stakeholders.

Preferred

• Experience in Life Sciences, pharma or healthcare B2B marketing.
• Familiarity with clinical trials, CROs, or regulated industry environments.
• Exposure to paid LinkedIn advertising and campaign optimisation.
• Experience coordinating cross-functional campaign activity (Sales, Production, Delegate teams).
• Comfortable presenting campaign performance to senior internal stakeholders.

Benefits

• In addition to a rewarding career, we support our GlobalData Healthcare colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com