European Marketing Manager - Evidence Strategy & Value Communication
Crowthorne, Bracknell Forest, UK (Unknown)
Posted 6 weeks ago
Job Summary
Own and drive the end-to-end evidence strategy and development of value-based materials to support Zio adoption across clinical, economic, and market-access dimensions, coordinating with Medical Affairs, Sales Enablement, and Market Insights on international initiatives.
Job Description
Responsibilities
- Clinical & Market Access Evidence Strategy Develop and execute evidence dissemination strategy to support Zio adoption. Partner with Scientific Affairs and Global Market Access teams to understand the evolving clinical and health economic evidence landscape. Translate complex clinical and economic evidence into compelling value propositions. Identify evidence gaps, adoption barriers, and market-specific needs to inform dissemination priorities and commercial strategies.
- Content Development & Dissemination Develop evidence-based materials including brochures, presentations, whitepapers, publication-related content to support clinical and market access value communication. Drive the dissemination of newly published clinical evidence, guideline updates, and health economic analyses across target markets. Develop Real-World Evidence (RWE) materials in collaboration with sales, customer experience, and market access teams.
- Sales Enablement Educate and train commercial teams on the clinical and economic value of Zio® Develop sales enablement resources, field guidance, and commercial support tools.
- Peer to Peer Education Partner with Medical Affairs and commercial teams to define peer-to-peer education initiatives aligned with international strategic priorities. Support Medical Affairs to drive educational initiatives including webinars, symposia, speaker programs, educational events. Contribute to the development of educational content for the iRhythm Academy
- Market Insights & Strategic Support Monitor market trends, guideline developments, competitive evidence, and healthcare system priorities across international markets. Gather customer insights to refine messaging and improve evidence communication strategies.
- Budget Management: Manage marketing budget for assigned responsibilities, ensuring efficient allocation of resources to maximize ROI. Monitor and analyze marketing performance metrics to track budget utilization and campaign effectiveness.
- Other Responsibilities: Manage other ad hoc Marketing projects as required
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Biomedical Engineering, or related field
- Minimum 6+ years of experience in healthcare, medical device, or digital health marketing or 4 years with an MBA.
- Minimum 3+ years of experience working with clinical and/or health economic evidence in a commercial healthcare environment
- Strong understanding of clinical evidence dissemination and value communication within healthcare systems
- Experience translating scientific and economic data into customer-facing commercial narratives
- Excellent project management and cross-functional collaboration skills
- Strong communication, presentation, and stakeholder management abilities
- Ability to work effectively in a fast-paced, matrixed international organization
- Experience supporting sales enablement and commercial education initiatives
- Ability to travel internationally up to 30%
Preferred
- MBA, MPH, MSc, or advanced healthcare/business degree
- Experience in cardiology, cardiac monitoring, electrophysiology, or digital health
- Experience working with health economics, reimbursement, or market access stakeholders
- Experience supporting European healthcare markets
- Familiarity with guideline dissemination and scientific publication strategies
- Experience collaborating with KOLs and Medical Affairs team
Benefits
- iRhythm provides excellent benefits including Private Medical & Dental insurance, Pension Scheme (with company match), Employee Stock Purchase Plan, Life Assurance, Unlimited Access to Learning Platforms, Paid Holidays & Leave, Family Friendly Policies, Cultural Committee/Charity events, and so much!
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
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European Marketing Manager - Evidence Strategy & Value Communication
iRhythm Technologies · Crowthorne, Bracknell Forest, UK · Unknown
