Responsibilities

• Develop and execute demand generation programs that drive pipeline growth across large enterprise and mid-market accounts in the UKI region.
• Design and deliver targeted Account-Based Marketing (ABM) strategies for priority enterprise accounts and buying groups.
• Partner closely with enterprise sales teams to align marketing initiatives with strategic account plans and business objectives.
• Lead integrated marketing campaigns across digital, content, events, executive engagement, and partner marketing channels.
• Create and deliver tailored customer engagement programs, including executive roundtables, customer briefings, and industry events.
• Promote Lenovo’s end-to-end portfolio, including workplace solutions, infrastructure, services, hybrid cloud, and AI capabilities.
• Collaborate with UKI, EMEA, and global marketing teams to ensure campaign alignment and execution excellence.
• Measure, analyse, and optimise campaign performance, providing insights on marketing contribution to pipeline, opportunities, and revenue.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Proven experience in B2B marketing, enterprise marketing, demand generation, or a related discipline.
• Demonstrated knowledge and practical application of Account-Based Marketing (ABM) methodologies.
• Experience planning and executing integrated marketing campaigns across digital and offline channels.
• Strong understanding of pipeline generation, lead management, and marketing performance measurement.
• Excellent stakeholder management skills, with the ability to collaborate effectively across sales, marketing, and business functions.
• Strong analytical and problem-solving skills, with the ability to use data and insights to inform decision-making.
• Professional proficiency in English, with strong written and verbal communication and presentation skills.

Benefits

• An open and stimulating environment within one of the most forward-thinking IT companies
• Flat structures and fast decision-making processes
• A modern and flexible way of working to combine personal and professional life, working from home
• An international team with a high focus on Gender Diversity
• Attractive compensation package