Responsibilities

• Develop and execute integrated, multi-channel paid media campaigns in close partnership with local market stakeholders and agency partners, ensuring alignment to defined budgets and key performance indicators
• Activate and continuously optimize campaigns across programmatic display, paid social, contextual targeting, and account-based marketing channels, applying a structured measurement framework to drive performance
• Advise internal partners on effective advertising tactics, channel mix, and audience segmentation strategies tailored to specific business goals and market contexts
• Manage end-to-end programmatic display execution across demand-side platforms and direct buys, including evaluation of inventory sources, private marketplace negotiations, and direct deal management
• Launch and manage paid social campaigns across major platforms including LinkedIn, Meta properties, and YouTube, ensuring consistent delivery and performance against campaign objectives
• Support the advancement of programmatic advertising automation through strategic, data-driven projects that improve efficiency and scalability across the media function
• Build and execute quarterly testing plans and contribute to the development of an annual paid media strategic roadmap, incorporating new platform partners and emerging channel opportunities
• Interpret performance dashboards and deliver clear, real-time reporting and actionable insights to stakeholders across the business

Requirements

• Formal training or certification on media campaign management concepts and 5+ years applied experience
• Demonstrated experience designing and executing integrated, multi-channel paid media campaigns from planning through delivery and performance analysis
• Hands-on proficiency with programmatic display execution, including demand-side platform management, private marketplace deals, and direct media buys
• Working knowledge of paid social platforms including LinkedIn and Meta properties, with experience managing campaigns end-to-end
• Strong understanding of audience segmentation, data strategy, ad trafficking fundamentals, pixel tracking, UTM parameters, and remarketing techniques
• Proven ability to interpret complex performance data, build dashboards, and translate findings into clear, stakeholder-ready reporting and recommendations
• Excellent verbal, written, and interpersonal communication skills, with the ability to collaborate effectively across teams, agencies, and geographies

Preferred

• Familiarity with marketing technology and measurement platforms such as Adobe Analytics, Google Analytics, Campaign Manager 360, data management platforms, and demand-side platforms
• Experience evaluating and onboarding new demand-side platform partners and designing structured testing and optimization frameworks
• Knowledge of applicable advertising and data privacy regulations, including the General Data Protection Regulation and the Privacy and Electronic Communications Regulations
• Prior experience working within a media agency, within financial services, asset management, or another regulated industry environment
• Exposure to predictive analytics, marketing attribution modelling, and performance forecasting methodologies