Responsibilities

• Own the EMEA marketing strategy and its execution across our priority markets, beginning with the UK and France.
• Lead our specialist agency partners across social, creators and events: setting the strategic direction and brand vision, and holding them to a high delivery bar.
• Own and steward the regional marketing budget, allocating across channels and markets based on performance.
• Build and run an always-on social and creator presence, grounded in Sky's brand positioning and consistent across markets.
• Plan and deliver marketing support for major content moments, coordinating brand, creative, social, creators, events, paid media and UA into one coherent go-to-market.
• Partner closely with the global marketing team to keep EMEA aligned with the wider brand while adapting to local culture and audiences.
• Establish the KPIs that define traction, report on performance, and use the data to sharpen what we do next.

Requirements

• 10+ years in marketing, with deep experience in social and creator, ideally in games, entertainment or a culturally-driven consumer brand.
• A strong track record building brand and community, not just driving installs, with a feel for content that earns attention rather than buys it.
• Experience owning a budget and managing agencies and external partners, getting great creative work out of them.
• A strong cross-functional collaborator, skilled at stakeholder and relationship management across the global team and external partners. This is critical to the role.
• Exceptionally organized, able to manage multiple channels, partners and markets at once without dropping quality.
• Data-driven, comfortable setting KPIs, reading performance, and using insight to decide where to invest and what to change.
• Fluency with European markets and cultures, and the judgement to know what travels and what needs to be local.
• Strong presentation and communication skills, with experience presenting work to senior stakeholders.
• A builder's mindset: happy to be hands-on, set things up from scratch, and operate independently.

Preferred

• Working knowledge of French, or another European language.
• Experience with cozy, social, or community-driven games and audiences.
• Familiarity with both brand and performance marketing, and how the two work together.