Responsibilities

• Develop and execute Joint Marketing Plans (JMPs) with ISV partners in DevOps, Observability, and Security — delivering integrated campaigns that drive partner-sourced pipeline
• Manage MDF/co-investment budgets and build joint GTM messaging, solution briefs, and sales enablement assets with partner alliances and field teams
• Execute ISV 360 ABM motions (1:1 and 1:few) for EMEA-based ISVs that are also AWS customers, aligning sell-to activities with account plans and consumption goals
• Serve as primary marketing contact for assigned partners; enable them on AWS co-marketing programmes and coordinate with Global ISV Partner Marketing on worldwide alignment
• Track and report on PSQL, partner-attributed revenue, campaign ROI, and pipeline visibility across sell-to, sell-with, and sell-through motions
• Collaborate cross-functionally with field marketing, solutions architects, partner development managers, and the Marketplace team to deliver integrated customer experiences

Requirements

• - Experience using Microsoft Excel to manipulate and analyze data
• - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• - Experience using data and metrics to measure impact and determine improvements
• - Experience in marketing or marketing research
• - Experience in partnership and product marketing

Preferred

• - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation