Responsibilities

• Work directly with regional Sales and Business Development teams to enable deals through targeted field marketing activity
• Coordinate and execute customer site visits, product demonstrations, and capability briefings with key accounts and prospects
• Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams
• Support account-based engagement by providing marketing-led touchpoints at key stages of the sales cycle
• Gather and relay field intelligence (customer feedback, competitive observations, buying signals) back to the central marketing and product teams
• Plan, coordinate, and execute EMEA trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager
• Manage Advanced Navigation's presence at key regional events including DSEI, DVD, Euronaval, MSPO, and regional defence and industrial trade events
• Oversee all event logistics including booth management, shipping, contractor coordination, and on-site operations
• Develop pre- and post-event outreach campaigns in coordination with the Digital and Content teams to maximise lead generation and follow-up
• Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• Technical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageous
• Minimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environment
• Experience operating within or marketing to European and Middle Eastern defence, government, or industrial sectors is strongly preferred
• Proven track record managing trade events and exhibitions end-to-end, including budget management, logistics, and post-event reporting
• Experience coordinating customer demonstrations and technical capability briefings
• Demonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organisation

Preferred

• Familiarity with defence procurement processes, acquisition programs, or government sales cycles
• Prior experience in navigation, sensing, autonomy, or embedded systems contexts
• Security clearance eligibility or existing clearance is advantageous
• Prior military service or direct experience with defence forces, capability managers, or deployed operational environments is highly regarded