Responsibilities

• Work in partnership with the Sales and Proposition teams to develop and maintain a deep understanding of the key issues facing the organizations in the markets you serve to be able to create and execute impactful marketing campaigns.
• Based on those insights and business priorities, contribute to the Global Marketing team’s strategy and plan to build awareness of Dow Jones’ capabilities and expertise; and deepen relationships with key decision makers in select target markets and accounts. Working together with sales, this strategy will drive revenue growth in those industries and accounts.
• Collaborate with the Events Marketing Manager to develop an event marketing strategy that builds awareness, creates new business opportunities, and deepens relationships with key decision makers in select markets and accounts.
• Create compelling content that engages with the buying personas in target markets.
• Collaborate with the Global Digital Marketing team to build a plan that is effective in reaching and engaging the select markets and accounts in EMEA, driving the necessary awareness and preference. Monitor its effectiveness and provide feedback to improve.
• Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion.

Requirements

• A minimum of 7 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/ or Account Based Marketing targeting Fortune 1000 corporate customers.
• Experience in marketing Risk & Compliance Data and/or Business Intelligence solutions is a plus.
• Experience strategizing and executing event experiences is highly preferred.
• Account Based Marketing experience driving awareness, building reputation, deepening relationships and partnering with sales to drive revenue growth in a very targeted set of accounts.
• Proven experience working with multiple business stakeholders and driving consensus around client centric strategies.
• Fluency in spoken and written English. Knowledge of other European languages, particularly German, will be an advantage.
• Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.
• Exceptional communication and presentation skills with the ability to effectively convey complex ideas and concepts.
• Ability to thrive in a fast paced, dynamic environment and manage multiple priorities.
• Adept at data analysis and using data to tell stories and drive strategy.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program