Responsibilities

• Building and sending email and SMS campaigns using Adobe Campaign
• Manage administrative tasks to ensure the smooth running of the Email & SMS team's processes, including user access for tools like Taxi for Email and Adobe Campaign
• Work with marketing teams to plan and deliver email and SMS marketing campaign plans on time
• Support the Email & SMS Marketing Senior Executives with larger email optimisation and delivery projects
• Work collaboratively with other Digital Marketing teams, such as Website and content teams to ensure the whole supporter journey is optimised
• Gather learnings of digital marketing trends or changes and work to implement these at Cancer Research UK
• Support on reporting and post-campaign analysis, sharing recommendations on how to improve future campaign
• Plan supporter journeys, optimise communications, and ensure campaigns are delivered efficiently and to a high standard
• Review performance, analyse results, and use these insights to help improve future campaigns

Requirements

• Have an interest and enthusiasm for Marketing and a desire to learn and develop skills in email and SMS Marketing
• Able to use Microsoft Office packages including Excel, Word and PowerPoint
• Ability to prioritise, manage conflicting deadlines, work well under pressure, and manage multiple tasks simultaneously
• The ability to build strong working relationships and collaborate effectively
• Experience of sending emails through an Email Marketing Platform
• Understanding of audience segmentation, personalization and UX principles and experience of interpreting results
• Experience of writing email content and running marketing campaigns and subsequent campaign analysis

Preferred

Benefits

• a generous benefits package, a wide range of career and personal development opportunities and high-quality tools
• policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals
• You can explore our benefits by visiting our careers web page