Responsibilities

• Retention Strategy & Planning
• - Own retention strategy for 6-8 e-commerce brands
• - Design advanced Klaviyo flow architecture and segmentation strategies
• - Build promotional calendars and planning cycles aligned with business objectives
• - Identify opportunities to grow LTV and repeat purchase rate through stronger retention systems
• Briefing & Quality Assurance
• - Brief internal copywriters, designers, and email specialists with clear technical requirements
• - QA all builds before launch - you're the final quality gate
• - Maintain high standards of execution across every account
• Performance Analysis

Requirements

• - 3+ years of strategic Klaviyo experience (agency or in-house)
• - Deep technical knowledge of flows, segmentation, and integrations
• - Experience working on mature retention programs where email/SMS is a major revenue driver
• - Confidence managing multiple clients and directing a small specialist team
• - Strong communication skills with clients and stakeholders
• - Comfortable managing multiple brands and projects simultaneously
• - Highly organised with strong attention to detail
• - Proactive, commercially minded, and able to work independently
• - Experience working within an agency environment is preferred

Preferred

• - Experience with SMS platforms alongside Klaviyo
• - Experience across beauty, fashion, health, wellness, food & beverage, or lifestyle brands
• - Experience using AI tools to support retention strategy and workflows

Benefits

• - 26 Days Annual leave entitlement
• - Work with established e-commerce brands with real budgets and ambition
• - Focus on strategy - you have a dedicated team to execute
• - Fully remote (UK-based) with flexible hours
• - Clear progression path over 6,12 and 18 months as the retention function scales
• - Supportive, high-performance culture that values work-life balance