Responsibilities

• Plan and manage our weekly and monthly email marketing calendar.
• Create, build and schedule email campaigns.
• Develop campaigns around new product launches, promotions, gifting periods and seasonal events.
• Write engaging subject lines, preview text, headlines and email copy.
• Create compelling campaign concepts that balance brand building with commercial performance.
• Take ownership of Klaviyo and continually improve how we use the platform.
• Build, manage and optimise automated email flows.
• Develop key customer lifecycle flows including welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, cross-sell, win-back and repeat-customer journeys.
• Develop customer segmentation strategies based on purchase history, behaviour and engagement.
• Create campaigns specifically for VIP, repeat, new and inactive customers.

Requirements

• Previous hands-on email marketing experience within an e-commerce or consumer brand.
• Strong experience using Klaviyo or a similar e-commerce email marketing platform.
• Experience building and managing automated flows.
• Experience planning and executing regular email campaigns.
• Strong copywriting skills.
• Experience with customer segmentation.
• An understanding of customer lifecycle and retention marketing.
• An understanding of customer lifetime value and repeat-purchase behaviour.
• Confidence analysing email performance data.
• Experience using performance data to improve future campaigns.

Preferred

• Experience within fashion, jewellery, beauty, lifestyle or another fast-moving e-commerce brand would be particularly advantageous.
• Experience with Shopify + Klaviyo would be highly desirable.

Benefits

• Company pension
• Paid holiday entitlement on a pro-rata basis
• Fully in-house role
• Real ownership of a major revenue channel
• Permanent position
• 8:00am–5:00pm working hours
• Initial 2 days per week with potential to increase working days
• Potential to grow into a full-time position