Responsibilities

• Plan, build, launching and optimising a high volume of email fundraising campaigns — typically up to 12+ campaigns per week, each with associated action or donation pages.
• Work closely with our investigations and fundraising teams to turn live intelligence, rescues and breaking developments into compelling supporter journeys that convert.
• Creating and launching high-frequency email campaigns (appeals, updates, petitions, polls, emergency alerts, follow-ups and conversions)
• Building and optimising action and donation pages to support each campaign, with a strong focus on conversion rate and supporter experience
• Managing the full email lifecycle: subject lines, body copy, CTAs, segmentation, timing, follow-ups and suppression logic
• Working at speed to turn live investigations and rescues into effective supporter communications
• Running rapid A/B testing across subject lines, asks, framing, and timing
• Monitoring and optimising performance against KPIs such as open rate, CTR, conversion rate, revenue per send and unsubscribe rate
• Working closely with fundraising and leadership to align campaigns with income targets and operational priorities
• Maintaining strong CRM and data hygiene practices to ensure accurate tracking and reporting