Responsibilities

• Plan, build, test, and deploy email campaigns across D&AD’s portfolio
• Own and manage the email campaign calendar and coordinate communications across multiple products and teams
• Work closely with content, design, and marketing colleagues to develop compelling email campaigns
• Ensure all campaigns are delivered accurately, on time, and in line with brand guidelines
• Manage A/B testing and continuous optimisation programmes
• Write compelling content for all email campaigns, with a sharp eye for what makes people open, click and take action.
• Oversee the curation of high-quality imagery to ensure emails are visually appealing and feel right for each audience.
• Use audience data - transactional, demographic, engagement and behavioural insights to identify audience intent, predict customer needs, and develop lifecycle marketing strategies that increase conversion, retention, and long-term audience value.
• Work with customer and audience data to develop sophisticated segmentation strategies to deliver personalised communications and continuously improve customer experience and conversion throughout the lifecycle.
• Maintain audience lists and ensure data quality and compliance collaborating with our CRM and Data Lead

Requirements

• Significant experience in email marketing, CRM, lifecycle marketing, or marketing automation roles within a complex B2B organisation, ideally across education, events, or multi-product environment.
• Proven experience managing high-volume email programmes across multiple products and audience segments, balancing competing priorities while maintaining exceptional attention to detail.
• Strong expertise in designing, building, and optimising sophisticated customer journeys, automated workflows, nurture programmes, and triggered communications.
• Experience developing complex audience segmentation and personalisation strategies using behavioural, demographic, engagement, and transactional data.
• A strong understanding of lead generation and lead nurturing, with experience moving prospects through consideration, enquiry, and purchase journeys.
• Confidence working across both B2B and B2C audiences, adapting messaging and customer journeys to different audience needs and behaviours.
• Experience using CRM and marketing automation platforms to deliver scalable, data-driven marketing programmes.
• Strong analytical skills with the ability to interpret campaign performance, identify opportunities, and translate insights into action.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes simultaneously.
• A proactive, solutions-focused mindset and the confidence to challenge, recommend improvements, and drive best practice across email marketing and customer communications.