Responsibilities

• Co-develop customer journey map with retention manager and translate the plan into emails, SMS, and DM flows
• Specify flow filters, triggers, conditional splits, target audience, and Klaviyo settings essential to deliver the optimal impact for the flows
• Implement advanced automation and segmentation strategies for acquisition and retention — including onboarding, replenishment, cross-sells, winbacks, abandons, and new offer/message tests.
• Map out flow logic to ensure the right messages reach the right customers at the right time, minimizing overlap and communication fatigue.
• Maintain and improve existing flows, auditing performance and proposing adjustments based on data insights.
• Document all flow structures and logic for team visibility and future reference.
• Identify opportunities to personalize flow content based on customer behavior, purchase history, and engagement signals.
• Collaborate with creative and copy teams to ensure flow content aligns with brand voice and customer journey goals.
• Test all new flows rigorously to confirm technical accuracy, proper audience targeting, and optimal deliverability.
• Monitor flow performance post-launch and proactively troubleshoot any issues (e.g. errors in triggers, audience misalignment, drops in engagement).

Campaign Strategy & Development

• Manage the end-to-end execution of one-time and recurring email campaigns (including set up and QA for typos, grammatical errors, layout issues, optimizations across mobile and desktop, correct links, correct segments), ensuring they align with overarching marketing and retention strategies.
• Help Build and maintain a content calendar/strategy to support promotional, evergreen, and seasonal campaigns to meet retention, acquisition, email, and SMS KPIs
• Collaborate with copywriters and designers to create compelling conversion-centric email creative and email templates that meets production deadlines and maintain brand quality.
• Segment and target audiences for campaigns using behavioral, transactional, and demographic data.
• Configure all technical elements of campaigns in Klaviyo, including sending profiles, timing, throttling, and exclusion logic.
• Analyze campaign results and prepare actionable reports to inform future strategy and optimizations.