Responsibilities

• Category Strategy Development: - Work with Education Content Leads to develop and implement comprehensive narrow category strategies that connect our educational content and ensure everything links together smoothly and aligns with overall brand objectives and market trends. - Identify growth opportunities and create plans to capitalise on them. - Collaborate with cross-functional teams to ensure cohesive strategy execution.
• Market Analysis: - Conduct thorough market research and competitive analysis to identify trends, opportunities, and potential risks across the MENA region category. - Analyse sales data, consumer behaviour, and market dynamics to inform category strategies. - Monitor industry developments and adjust strategies accordingly.
• Product Management: - Work closely with the product team leaders and managers to ensure efficient production and high-quality resources.
• Brand Positioning and Promotion: - Manage key partnerships and accreditations for the MENA category, making sure we’re hitting all the right notes and giving educators the assurance that our content is top quality. - Influence the market by promoting our content through thought leadership. Stay on top of market trends and make sure we're always in a strong position. - Communicate and advertise content lines through weekly newsletters in all Arabic-speaking countries and through social channels. - Develop and execute marketing plans and campaigns to promote category products. - Collaborate with the marketing and international teams to create compelling content and messaging. - Ensure consistent brand positioning and messaging across all channels. - Be a thought leader in your area - Manage strong partnerships and resource accreditation where appropriate.
• Sales Support and Collaboration: - Work with the sales team to provide category insights and support sales strategies. - Develop sales tools and materials to aid in the effective promotion of category products. - Conduct training sessions for sales teams to enhance product knowledge.

Requirements

• A Bachelor Degree in Education or a Relevant Subject Area (i.e. Arabic Language, English/Arabic Translation, Marketing etc)
• 5+ years of experience in brand management, category management, or a related role.
• Fluency in Arabic: Native or bilingual fluency in Arabic (written and spoken) to effectively engage with regional markets, stakeholders, and educational content.
• Proven track record of developing and executing successful category strategies.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in Microsoft Office Suite and relevant marketing software/tools.
• Highly organised with strong project management skills.

Benefits

• Enjoy 33 days of paid time off per year (pro-rata), plus watch your holiday bank grow the longer you stay with us.
• The Ultimate "Me" Day. An extra, fully paid day off dedicated entirely to you. Sleep in, binge a show, or hit the spa. No justification needed, just pure self-care.
• Want to change the world? We’ll foot the bill. Take a fully paid day every year to champion a cause close to your heart.
• Keep your money in your pocket as we give you access to a Westfield Health cash plan. Claim back cash on everyday healthcare like dentist visits, eye care, and physio.
• Big life moments deserve big support. We’ve got you covered with enhanced pay for maternity, paternity, and adoption leave.
• We’re investing in your tomorrow. Secure your future with our boosted pension contributions and total peace of mind through generous life insurance.
• Unleash a world of learning and fun! Get full, complimentary access to Twinkl for you and your family.