ECRM Executive

Manchester, UK (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end eCRM initiatives that move the needle on engagement and revenue across email and SMS, from data-led segmentation to high-volume campaigns and lifecycle optimisation.

  • Own email and SMS orchestration: build, implement, and analyse journeys with a test-and-learn mindset.
  • Data-driven lifecycle optimisation: segment lists, personalise experiences, and run rapid experiments to lift metrics.
  • Compliance and collaboration: ensure GDPR data practices and partner with creative to drive strategy and performance deep-dives.

Job Description

Responsibilities

  • Collaborate across teams to create high-converting campaigns
  • Rework and optimise the customer lifecycle
  • Build, implement, and manage email and SMS campaigns
  • Design, execute, and analyse customer journeys
  • Manage and segment data lists to deliver personalised experiences
  • Run A/B tests to continuously refine strategies
  • Drive test-and-learn initiatives to uncover the most effective solutions
  • Provide strategic input on customer engagement strategies
  • Roll out multiple high-volume SMS campaigns simultaneously

Requirements

  • 3-4 years of experience in eCRM/Email Marketing
  • A passion for growth and development—we’re expanding our eCRM team and want enthusiastic, data-driven marketers
  • Strong data analytics skills—you can run and interpret reports with ease
  • Understanding of GDPR regulations and best practices for managing data
  • A balance of analytical, technical, and creative skills
  • Confidence in copywriting and collaborating with the design team
  • Ability to lead client calls and present strategies/performance deep dives

Benefits

  • Be part of an inspiring team; we’re shaping the future of lead generation
  • Hybrid working; Manchester office + Work.Life locations nationwide
  • Structured onboarding & development plan to set you up for success
  • Regular team meet-ups to keep things social
  • Monthly Good Vibes Initiative—think team hikes, yoga, coaching, city breaks, book clubs, and more!
  • Extra perks: Birthday off + an additional service based leave
  • Competitive salary with an uncapped bonus structure
  • A dynamic, collaborative culture; where hard work meets plenty of laughs
  • No ceiling on the opportunities being created month on month within the group!
Leadly logo

Leadly

Delivering leads at scale to the most trustworthy financial companies nationwide.

Manchester, England, GBR
44 employees (19 in marketing)

Traffic Signals

Monthly Visitors
4.6K
Traffic Source Mix
Search
35.9%
Direct
41.8%
Referral
11.8%
Social
7.6%
Paid
1.8%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
13 (30% of company)
Marketing Roles Posted (Last 30 Days)
4