Ecommerce Marketing Specialist (Shopify & SEO Focus)
York, UK (On-site)
Posted 7 weeks ago
Job Summary
Own and continuously improve the Shopify site experience, drive SEO and ads, and use analytics to boost conversion while collaborating with teams on launches and promotions.
- Own product launches and promotional campaigns with internal teams.
- Lead SEO, PPC, and analytics-driven optimisations.
- Report on performance and iterate for growth.
Job Description
Responsibilities
- Taking ownership of our Shopify website, continually improving the customer journey and increasing conversion rates.
- Developing and implementing SEO strategies across technical, on-page and off-page optimisation.
- Managing Google Shopping campaigns to maximise visibility and sales.
- Running and optimising PPC campaigns while delivering strong ROI.
- Creating and managing Google Ads and Meta (Facebook) advertising campaigns.
- Monitoring website performance using Google Analytics and other reporting tools to identify opportunities for improvement.
- Analysing customer behaviour, campaign performance and website data to make informed marketing decisions.
- Working collaboratively with internal teams to support new product launches and promotional campaigns.
- Staying up to date with ecommerce trends, SEO developments and digital marketing best practice.
Requirements
- Proven experience managing and optimising Shopify websites
- Strong SEO knowledge with a track record of growing organic traffic
- Experience running Google Ads, Google Shopping and PPC campaigns
- Experience managing Meta (Facebook) Ads
- Confidence using Google Analytics and interpreting performance data
- Excellent organisation skills and the ability to manage multiple priorities
- A proactive, commercially minded approach with a passion for continuous improvement
Preferred
- Experience creating digital assets using Canva, Adobe Creative Suite or similar.
- Knowledge of CRO (Conversion Rate Optimisation).
- Experience using AI marketing tools or automation platforms.
Benefits
- Private Medical Cover through AXA, including access to the AXA Employee Assistance Programme.
- Mental Health First Aiders – here when you need someone to talk to.
- Group Life Assurance Plan – peace of mind for you and your loved ones.
- Long-Term Income Protection – because we’ve got your back for the long haul.
- Emergency Loans – support for life’s unexpected “Oh no!” moments.
- Enhanced Family Leave & Support – for growing families and navigating life’s sensitive moments.
- 25 days holiday + bank holidays.
- Up to 5 extra days for long service – one for each year with us.
- Birthday Lie-In – take a late start, long lunch, or early finish.
- Paid Volunteering Day – make a difference on Monster’s time.
Monster Group
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
